ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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Social Business Networking and E-Commerce BUS 352 e-Business December 10‚ 2012 Social networking websites have become most hyped phenomenon‚ be the site formed for the purpose of recreational social networking or for businesses or business professionals networking. In this particular assignment though‚ we will discuss about the social networking site that is formed for business professionals. We will discuss the elements and concepts pertaining to that social networking website that played
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today‚ some considerable
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1.0 BIBLIOGRAPHIC INFORMATION The title of the article is Impact of E-commerce on Travel and Tourism: An Historical Analysis written by the author‚ Farrokh G. Mamaghani‚ D.Sc. The journal for this article is International Journal of Management and was published at the year 2009‚ December. The author of this article‚ Farrokh G. Mamaghani‚ D.Sc is a Bachelor of Science (B.S.) in Physics from University of Tabriz‚ Iran and Master of Science (M.S.) in Systems Analysis and Management from George Washington
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Report E-Commerce in Bangladesh: Status‚ Potential and Constraints Najmul Hossain December 2000 A report prepared for JOBS/IRIS Program of USAID. The author gratefully acknowledges comments received from Thierry Van Bastelaer‚ Catherine Mann‚ Dewan Alamgir‚ Asif Khan‚ Abu Saeed Khan‚ Tahmina Begum‚ Shabnam Nadiya and Tonmoy Bashar. The views and analyses in the paper do not necessarily reflect the official position of the IRIS Center‚ the University of Maryland or that of USAID. E-Commerce
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Chapter 4 1. Name the six main pieces of the e-commerce site building puzzle. * Organizational Capabilities * Hardware Architecture * Software * Telecommunications * Site Design * Human Resources 2. Define the systems development life cycle and discuss the various step involved in creating an e-commerce site. * Methodology for understanding business objectives of a system and designing an appropriate solution 1. Systems analysis/planning 2. Systems design
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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E-commerce advantages and disadvantages E-commerce provides many new ways for businesses and consumers to communicate and conduct business. There are a number of advantages and disadvantages of conducting business in this manner. E-commerce advantages Some advantages that can be achieved from e-commerce include: • Being able to conduct business 24 x 7 x 365 . E-commerce systems can operate all day every day. Your physical storefront does not need to be open in order for customers and suppliers
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