eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business‚ Internet Marketing and E-commerce lecturers and students. Last update‚ March 2009. Case Study: eBay thrives in the global marketplace I recommend students researching eBay checkout the latest eBay statistics and business strategies from their SEC filings. The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on new
Premium Electronic commerce Marketing Online shopping
Contents Introduction 2 What is marketing? 2 Traditional Marketing: 3 The new 4 p’s: 4 The change: 5 Internet Marketing: 8 Social Media 9 Mobile Marketing (M-Marketing): 10 The Mobile App: 11 Change in strategy 13 The Five Forces: 13 The e-volution: 15 The Future: 18 Conclusion 18 References 19 Introduction With the introduction of many social networking sites‚ smartphones‚ gadgets and improved access to broadband‚ the face of marketing has undergone a dramatic makeover
Premium Marketing
Dell Enhances Online Marketing Capabilities and Improves Site Performance with Commerce Server 2000 Published: September 2001 To improve performance and enable complex online marketing campaigns‚ Dell upgraded its online commerce platform from Microsoft Site Server 3.0 Commerce Edition to Commerce Server 2000. The flexible component-based architecture and extensive prebuilt functionality in Commerce Server enabled Dell to implement its new campaign capabilities in just six weeks of development
Premium Windows XP Microsoft Windows 2000
E-Commerce in India – The Current Scenario E-Commerce in India – The Current Scenario There was a time when ‘E-Commerce’ as a term wasn’t heard of in India. However people still used to know that there are websites such as indiatimes.com and shopping.rediff.com which sells stuff online but to buy that‚ you need to have credit cards. Credit Cards‚ 10 years back‚ was not a common man’s common card‚ it was considered as a priced possession. People those times were more skeptical to use cards for online
Premium Electronic commerce Retailing Online shopping
E – Commerce & Value Chain Integration Group Assignment (B2C) Page Contents Page No (1) What is E COMMERCE ?……………………………………………..……………………… 1 (2) What is Business-to-Consumer…………………………………………………………… 1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ………………………………………………………………………………
Premium Virgin Group Virgin Atlantic Airways Richard Branson
Understand the impact of e-commerce P2.1 Analysing the impact including the risks of introducing the system of e- commerce system to a new Hotel (Zodiac Lake Hotel‚ London) A website of the Hotel is the main source for boosting up the business worldwide. The business website for the Hotel has lots of advantages for the promotion and recognition in midst of this competitive business world. As the website itself creates a good impression and adds more customers. Advantages
Premium Marketing Hotel Website
amazon.com Collaborative E-commerce: Sellers perspective Submitted To: Submitted By: Prof. V. M. Mathur Group 10 Amit Arora (211016) Anshul Gupta (211022) Anshul Singhal (211023) Apoorv Bajaj (211028) Garima Khurana (211047) Hardik Baweja (211050) COLLABORATIVE E-COMMERCE Amazon.com promotes collaborative business by allowing users to sell thier own products on its websites. It provides them market place to post their products
Premium Credit card Electronic commerce
E-commerce and its big players Today‚ Ecommerce is the new mantra of business. The Internet provides an effective entrance strategy to the global market‚ even for the smallest players in the industry. With the universal ability to leverage on this additional dimension created by E-commerce today‚ which comes at a minimal cost‚ yet maximum efficiency‚ there is hardly any business without a supporting e-business platform in today’s world. Online retail giants such as Amazon‚ and of course‚ the up and
Premium Supply chain management Management
In the era of information technology‚ e-commerce is becoming one of the best ways to purchase goods and services. Not only it is fast but also it provides a lot of benefits to consumers. In fact‚ many companies have failed in e-commerce. However‚ there are also many companies are really successful in that field such as dell or ebay. In this essay‚ the reasons that make Dell‚ in particular‚ become successful will be fully discussed. According to “What-is-dell” (2007)‚ Dell‚ is a computer hardware
Premium Customer relationship management Customer service Sales
Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
Premium Urban area Marketing Retailing