Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition‚ Customers
Premium Internet marketing Search engine optimization Pay per click
Page 163-165‚ #’s 1-3 1) Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. a) Lonely Planet has several forms of marketing channel conflicts and cannibalization. These forms range from print media‚ to Internet videos‚ to television shows and even travel services
Free Internet Social network service Facebook
Business To Business (B2B) Business-to-business (B2B) describes commerce transactions between businesses‚ such as between a manufacturer and a wholesaler‚ or between a wholesaler and a retailer. B2B branding is a term used in marketing. The overall volume of B2B transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials‚ and only one B2C transaction‚
Premium Marketing
1. E-business vs. traditional business. Difference The spread of the internet has opened a new way of businesses to connect with potential customers. While the traditional businesses are still around‚ e-business has been growing at a steady rate. The main differences between e-business and traditional business include the kind of customer interaction available‚ accessibility and the expenses. Customer interaction is an important aspect of business culture which can dictate the success of the business
Premium Corporation Management Strategic management
AMB335 E-marketing Strategies Assignment 1: E-marketing plan proposal Submitted by: Arthur Chang n7107196 Semester 1‚ 2014 Tutorial: Monday 4-5pm Tutor: Alice Tsou Script Introduction: Good afternoon board members today I will be presenting to you a brief proposal of an e-marketing plan for Ginga Sushi Bar & Dining. Ginga is a restaurant located in 5 of the most sophisticated and vibrant dining precincts in Brisbane. The restaurant offers a menu with the finest
Premium Sushi Japanese cuisine
Factors that influence consumers to purchase online 2.3.3 Concerns consumers have about purchasing online
Premium Retailing Online shopping Electronic commerce
Potential Risks of an E-Commerce System Computer viruses and malicious software are some of the biggest threats to an e-commerce system. Viruses come from external sources and can corrupt files if introduced into the internal network. They can completely halt or destroy a computer system and disrupt the operations of any website especially E-Commerce. Malicious software such as Trojan horses pose an even greater threat as they can capture information about your clients before any encryption software
Free Online shopping Electronic commerce Computer virus
School of Management Blekinge Institute of Technology ICT in Marketing A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin Author: Alexander Oyetunde Oshunloye (730827-P217) oshunalex@yahoo.com Supervisor: Thomas Danborg Thesis for the Master’s degree in Business Administration Spring 2009 Abstract Title: Author: ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin Alexander Oyetunde Oshunloye
Premium Marketing Mobile phone Internet
customer participation during transactions hence service fulfilment. Providing great reach and the potential for rich interaction‚ the internet is a natural medium for travel transactions. Airlines are turning to e-commerce to keep business flying‚ and the reason they are focusing on selling tickets through their Web sites is that it is the cheapest distribution channel. From the customers perspectives‚ Internet have revolutioned the way of buying flight ticket. Customers can now purchase their tickets
Premium Travel agency Airline Airline ticket
to examine e-commerce and also to provide a broad strategy that should be taken by Amanda Jane Horse Wear. Besides that‚ it is also to provide suggestion about suitable e-commerce that Amanda Jane should adopt. Firstly‚ a short summary of the case study‚ Amanda Jane Horse Wear will be illustrated with the main problem that will be identified. Next‚ a brief description of e-commerce in terms of definition‚ issue and benefits and the current trends will be explained as a part of e-commerce analysis
Premium Electronic commerce Management Sales