Institute‚ Gurgaon Contents Social Media and CRM .................................................................................................................... 3 Impact of Social Media on CRM ...................................................................................................... 4 CRM and Social Media: Maximizing Deeper Customer Relationships ........................................... 5 How social media is changing CRM...................................................
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. Abstract : This paper presents an overview of the CRM implementation in manufacturing industry‚ it attempts to show the benefits‚ disadvantage‚ strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which‚ a case study on CRM implementation was presented. Introduction Traditionally manufacturing industry was product centric in nature. Manufacturers‚ had soon realized that relying on their products to increase profitability is no longer
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Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their
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Nationalisation of Banks Despite the provisions‚ control and regulations of Reserve Bank of India‚ banks in India except the State Bank of India or SBI‚ continued to be owned and operated by private persons. By the 1960s‚ the Indian banking industry had become an important tool to facilitate the development of the Indian economy. At the same time‚ it had emerged as a large employer‚ and a debate had ensued about the nationalization of the banking industry. Indira Gandhi‚ then Prime Minister of India
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The CRM Value Chain Francis Buttle‚ PhD‚ FCIM Professor of Management MGSM Macquarie University Sydney NSW 2109 Australia Tel: 02 9850 8987 Fax: 02 9850 9019 Email: francis.buttle@mq.edu.au © Francis Buttle Not to be reproduced in whole or in part without permission 1 The meaning of those three letters‚ CRM‚ is hotly contested. For some‚ CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely
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analysis of their system and help from a consulting group‚ they decided to implement a new CRM system to improve existing operations and staff efficiency. The implementation of the new CRM system was successful in integrating the customer and the company information in one central location‚ making it very easy for the customer care representatives to respond to the customer inquiries. The implementation of the CRM system better equipped Hard Rock to handle customer inquiry volume without having Hard
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SWOT ANALYSIS IDBI Federal Life Insurance Co Ltd Company Profile IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank‚ India’s premier development and commercial bank‚ Federal Bank‚ one of India’s leading private sector banks and Ageas‚ a multinational insurance giant based out of Europe. In this venture‚ IDBI Bank owns 48% equity while Federal Bank and Ageas own 26% equity each. Having started in March 2008‚ in just five months of inception‚ IDBI Federal became one of the fastest
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On the Use of Customer Relationship Management (CRM) in the Banking Industry: A Qualitative Cross-Case Analysis between the Banks in Pakistan and the UK A thesis submitted to The University of Manchester for the degree of Doctor of Philosophy In the Faculty of Humanities 2010 Shahzeb Ali Malik Manchester Business School Contents LIST OF FIGURES AND TABLES 10 ABSTRACT 12 DECLARATION 13 COPYRIGHT STATEMENT 14 LIST OF ABBREVIATIONS 15 ACKNOWLEDGEMENTS
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“Role of CRM in Telecom Sector” Sheetal Singla MBA‚ Phd* Asst. Professor BGIET‚ Sangrur Background: This research paper is on the “Role of CRM in Telecom Sector”. The report begins with the abstract of Role of CRM in Telecom Sector‚ History of telecom sector & the Introduction part. This report also contains the basic marketing strategies used by various telecom service providers.In today’s world of cutthroat competition‚ it is very essential to not only exist but also to excel in the market
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Hasan Chowdhury 092 0168 030 Date of Submission: 11/04/2010 2etter of Transmittal: April 11‚ 2010 Shahid Hossain Faculty‚ Mgt- 210 School of Business North South University Dear Sir‚ In this report of “Uttara Bank”‚ we have tried to implement our learning from this course. We would like to thank you for offering the opportunity to work on this topic. Despite many limitations‚ we have tried our best to make this report accurate and reliable. If you have any
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