CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest
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knowledge in term of products and services provided. It is called Electronic Customer Relationships Management (Chaffey‚ 2009). E-CRM can also improve its product value-added provided to their customers as it can satisfy customers’ sophisticated demand by capturing‚ integrating and distributing data gained by that organization at its Website (Shan and Jea‚ 2003). Because of e-CRM’s advantages created by its features‚ an organization can improve its sale’s revenue. For instance‚ Tesco.com from Britain
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Introduction to e-CRM • What is e-CRM? It’s a collection of tools that enables you to meet and exceed customer expectations. How? By identifying buying trends‚ simplifying online transactions‚ and creating better understanding of your customers. • e-CRM is based on customer information that personalizes interactions and simplifies the closing of transactions. e-CRM also helps you reach your customers at the right time and at the right place by helping you identify their needs and expectations.
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11 100 Night airtel local mins (11pm-6am) 9.79 1.21 7 days discounted tariff recharge 12 120 Local+National SMS 10.53 1.47 10 Days SMS recharge 13 120 Min of 2G Internet 11.57 1.43 2 Days 2G internet recharge 14 30 All Local Minutes for 2 days 12.46 1.54 2 days discounted tariff recharge 15 15 talktime and 5 night A2A mins 13.35 1.65 1 day top up recharge 17 local Airtel calls @35p/min. First 120 Local Airtel seconds charged
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1. Executive Summary | Bharti Airtel (BAL) is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Bharti airtel has more than 269 million customers and revenue of more than INR 700bn. Bharti airtel’s product and services portfolio includes mobile services‚ home phones‚ broadband‚ calling cards‚ DTH‚ IPTV‚ MPLS Services‚ satellite services‚ data transport solutions and conferencing services. Bharti airtel is now the world’s fourth largest integrated
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Marketing Assignment MGN551 [pic] ENVIRONMENTAL ANALYSIS OF BHARTI AIRTEL CERTIFICATE OF AUTHENTICITY Date: 14/11/2012 TABLE OF CONTENT • Need of Study • Introduction • Financial Position ✓ Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters
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Recommendations Literature Review (a) Telecommunications Sector Background (b) About Bharti Airtel Ltd. (c) Statistics (d) Bharti Airtel Ltd. Organization Structure (e) Worldwide Presence (f) Services (g) Subscriber Base (h) One Network (i) Timeline Conclusion Appendix 7 21 22 23 8. 9. 36 37 1 Acknowledgement I express my sincere gratitude to my mentor Mr. Chetan Nangia- Bharti Airtel Ltd.‚ for his able guidance‚ support and cooperation throughout my project‚ without which the
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Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian multinational telecommunications services company headquartered at New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012
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not help but only empathize with some of the players‚ who are hard hit by the new realities. Notably‚ earlier pronouncements of massive profits must have been sending signals to potential new entrants. It is not surprising then that‚ Investor Bharti Airtel responded by entering‚ the seemingly lucrative local sector‚ which appeared
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A STUDY ON “CUSTOMER SATISFACTION ON MOBILE POSTPAID CONNECTION” AT BHARTI AIRTEL LIMITED (HYDERABAD) A Project Report submitted to VISHWA VISHWANI Institute of Systems & Management (AICTE) In partial fulfillment of requirement for the award of POST GRADUATE PROGRAM (DEGREE) IN BUSSINESS MANAGEMENT for the 2006-08 session Submitted By: RAJU SHANKAR Reg. No. - 2014 VISHWA VISHWANI Institute of Systems
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