conclude‚ the scope and the limitations to the dissertation will be articulated. 1.1 BACKGROUND The dawn of the 21st century has seen the growing implementation of customer relationship management (CRM) by organizations. Regardless of their size‚ organizations have been optimistic to employ CRM to generate and maintain the relationship with customers in a more effective manner‚ in turn to develop a comparative advantage with competitors. According to Ndubisi and Wah (2011)‚ customer loyalty and
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1. Introduction Bharti Airtel Limited‚ is the world’s third largest provider of telecommunication services with presence in the 22 licensed jurisdictions in India and having operations in Sri Lanka‚ Bangladesh and Africa‚ with an aggregate customer base of 252 million as of March 31‚ 2012 & Total revenue of LKR 450bn for the last financial year (2011-2012) Hence‚ proper identification and focus on its critical success factors and appropriate human resource management strategies have enabled
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About the company Sunil Bharti Mittal founded the Bharti Group. Bharti Airtel Limited is a leading Telecommunications Company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ the company ranks amongst the top 5 mobile service providers Globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G And 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise Services including national & international long distance
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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18th‚ 2012 Bharti Airtel is a telecom company in India; so far the largest integrated Telecom Company in India. Also‚ it is the third largest in-country mobile network service provider‚ the fifth largest mobile telecom company in the world. Bharti Airtel also operates outside India‚ namely Sri Lanka‚ and Bangladesh in Asia‚ and in some countries in Africa. The company actively engages in its expansion into Africa‚ currently 20 countries included in the Airtel network. So far Airtel has about 178.6
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Introduction Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian telecommunications company ranked among the six best performing technology companies in the world by Business Week. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 242 million customers across 19 countries It is the largest cellular service provider in India‚ with over 200 million subscribers
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DECLARATION I‚ JINET JOSE‚ Student of Rajagiri Business School‚ Kakkanad hereby declare that the report titled‚ “An Analysis of Airtel Money & the factors influencing its spread”‚ is a bonafide record of the project work done by me‚ for BHARTI AIRTEL‚ CHENNAI during the period of 8th April 2013 - May 30th 2013 as a part of my PGDM programme at Rajagiri Business School. This study has been undertaken in the partial fulfilment of the requirement for the award of Post Graduate Diploma
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1. Introduction Bharti Airtel Limited is a major Indian telecommunications firm‚ with a particular focus on operating in the mobile services market. Founded in 1995‚ the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However‚ the pace of company growth challenges the firm in terms of being able to setup necessary infrastructural elements
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Teleservices. * Foreign invested companies like - Hutchison-Essar‚ Bharti Airtel Tele-Ventures‚ Idea Cellular‚ Spice Communications etc. Bharti Airtel now is the largest telecom company in India. There are many smaller players‚ with operations in only a few states. The following table gives details regarding the subscriber base of each Mobile Service Provider in India as of 31 July 2010 :- BHARTI AIRTEL Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company
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players‚ and international long distance players. Apart form having to cope with the change in structure and culture‚ Airtel has to gear itself to meet competition in various segments- Basic services‚ long distance‚ International Long Distance and Internet Service Provision. It has forayed into mobile service provision as well. Objectives are: What are strategies that Airtel is implementing to defend and increase the market share ▪ To know about the telecom industry. ▪ To know the
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