Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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the board of directors of H&M to develop a business manual. This manual has to contain all the required information for a new employee to find his way through the company. We had to do research after a lot of points which where needed for the assignment. We had to do research about: the financial part of the company ‚ HRM‚ products‚ information channels. The information we’ve found was put into words and included to the ‘’manual’’. Most of the information comes from the H&M website itself where all
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of suppliers 8 C. Bargaining power of buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. H&M 11 1. H&M Vision‚ Values‚ Goal and Strategy 11 2. H&M’s internationalization process 11 3. H&M’s organizational structure 12 4. H&M’s Global Role 13 B. SWOT Analysis 14 1. H&M in Japan 14 2. ZARA in Japan 17 C. Value Chain Analysis 19 1. Logistics. 19 2. Operation
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Critically Evaluate how ICT is applied to the Tourism and Hospitality Industry A Case Study of Hilton Hotel Contents INTRODUCTION 3 ICT (INFORMATION AND COMMUNICATION TECHNOLOGY) IN HILTON GROUP OF HOTELS 4 *IMPLEMENTATION OF ICT IN FRONTOFFICE OPERATIONS 5 *IMPLEMENTATIONOF ICT IN MARKETING‚ DISTRIBUTION AND SALES 6 *BACK OFFICE USE OF ICT IN HILTON HOTELS 8 *EMERGING NEW TRENDS IN INFORMATION AND COMMUNICATION TECHNOLOGY 9 *SAFETY AND SECURITY USE OF ICT IN HILTON HOTEL
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3‚ March 2012‚ ISSN 2231 5780 EFFECTIVE TALENT ACQUISITION THROUGH E-RECRUITMENT: A STUDY AASTHA TYAGI* *Faculty – HR‚ Institute of Management and Development‚ Noida‚ Uttar Pradesh‚ India. ABSTRACT In the rapidly changing global world economy‚ its important to keep pace with the competition and succeed. Today‚ one of the most crucial sources of competitive advantage is based on human resource efforts through attracting
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Background of the Brand H&M Hennes & Mauritz‚ better known as H&M‚ is a worldwide apparel company‚ which sells clothing for women‚ men and children as well as cosmetics and home furnishings. H&M is continually working toward the goal of "giving the customer unbeatable value through the combination of fashion‚ quality and price" and it is no surprise that the corporation is homed in Sweden‚ which is the home of all things affordably trendy or trendily affordable such as IKEA‚ Ericsson
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programmers and engineers‚ is the process of exchanging goods for services or vice versa‚ with interested clients within or outside the immediate environment over the web. The aspect of E-Transaction is a relatively small aspect of the larger body called Electronic-Commerce‚ which is commonly known as e-commerce or e-comm‚ which refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Looking at the current case in the country
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Akyuz‚ Y. (1992)‚ “On Financial Deepening and Efficiency”‚ UNCTAD No. 43‚ February Barros‚ Pedro Pita‚ (1995)‚ “Post-entry expansion in banking: the case of Portugal‚” International Journal of Industrial Organization‚ 13‚ 4‚ pp Berger‚ Allen N.‚ John H.‚ Leusner‚ and John J.‚ Mingo‚ (1997)‚ “The Efficiency of Bank Branches‚” Journal of Monetary Economics‚ 40‚ 1‚ pp. 141-62. Berger‚ Allen N. and Loretta J. Mester‚ (1999)‚ “What Explains the Dramatic Changes in Cost and Profit Performance of the U.S
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and growth. It would not be surprising to see the elements that evolved from the developments of ICT (such as e-commerce‚ e-marketing‚ e-business‚ and e-learning) have increasingly provided support toward enhancing countries’ growth and development‚ especially in highly sophisticated abstract. As the trend of ICT development is gaining larger influence over countries’ development and growth‚ e-commerce plays an important role in enhancing the growth of several developed and developing economies over
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BMKT601 TABLE OF CONTENTS Contents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. H&M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry
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