ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Case Study #1 for E-Commerce Law This document is a SWOT (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) analysis of HHI’s‚ Hal’s Hardware‚ Inc.‚ proposed electronic commerce website. Strengths The following are the strengths of the proposed electronic website: Ease of transaction Improve accessibility of products Widen area of coverage More visibility and advertisement The proposed electronic commerce website may be very helpful in increasing the ease of transactions since
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3 Activities: 1. Read the case study below (from Turban et al‚ 2008) before the tutorial. 2. Look at: a. Campus Food web site (campusfood.com) and Campusfood.com. campusfood.com (take care with time zone – some outlets will be closed after 8pm US time) b. eMediaWire. “Titan Poker Teams Up With Campusfood for Tournaments Aimed at College Students.” February 16‚ 2006. emediawire.com/releases/2006/2/emw346598.htm 3. Be prepared to discuss the questions at the end of the case study THE SUCCESS STORY
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Forecasting the Adoption of E-books Q1. The size of the market for e-books in the long-run: 293.7 million x 46.7% x 8% = 10.973 million (Total US population x percentage of US population reading literature x Percentage of traditional paper books purchased online in 2003) It will take 10 years to reach 95% penetration of the potential market. Q2. The long-run total adoption of e-books would be 10.973 million. (Total US population x percentage of US population reading literature x Percentage
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Project Report On “Effective E-Recruitment in India” [In partial fulfillment of the requirement for M.B.A. Programme (2011-13) in GTU] Guided By Prof. Harsh Modha Submitted By Pooja Nimavat ------------------------------------------------------------------------ Noble Group of Institutions – Department of Management Junagadh [Gujarat Technological University] Preface When I started my Research in e-Recruitment is preference for the topic was related to e-HRM. I preferred to conduct research
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e e cummings e e cummings (no‚ this is not a typographical error‚ take note to the way he writes his name) was an unusual‚ yet highly acclaimed writer of the 20th century. His style of writing was much different than that of any other contemporary or even 18th and 19th century writers. Although difficult to understand at times‚ e e cummings is a very profound and inventive writer. e e cummings was born Edward Estlin Cummings on October 14‚ 1894 in Cambridge Massachusetts. His parents were
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Case 1: Forecasting the Adoption of E-Books Product p q Market Structure (=0.3) Product Characteristics (=0.7) Weighted Numerical Score CD player 0.055 0.378 5 5 5/20.4=0.245 Cable television service 0.100 0.060 7 3 4.2/20.4=0.206 Home Personal Computer 0.121 0.281 4 6 5.4/20.4=0.265 Cellular telephone 0.008 0.421 3 7 5.8/20.4=0.284 Weighted Average for e-book 0.0684 0.2990 Question 1 The size of the market for e-books in the long-run: 293.7 million x
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Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in focussing on SMEs and E-commerce [39‚ 46‚ 47‚ 48‚
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E-learning is currently huge buzzwords in education‚ as the tidal wave of the internet and the digital revolution‚ already firmly ensconced in our homes and businesses‚ marches voraciously on into our classrooms and universities. From class blogs and school e-twinning schemes to scholastic ‘apps’ and online courses‚ education is going electronic. Online learning is on the rise. According to a 2013 report by the Babson Survey Research Group‚ over 6.7 million postsecondary students were enrolled in
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also referred to as the new economy‚ and also as the surge economy. The ”e” in E-commerce and E-business means “electronic”. Cyber market refers to all the e-stores or online markets found in the Internet. Product and services offered for sale in the k-economy usually find venues in the e-stores. Thus buyers engage in E-commerce and the manners and means of their transactions are embodied in the whole gamut of processes called E-Business. As of 1995‚ the Philippines had around 500 thousand internet
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