Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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captures value (economic‚ social‚ cultural‚ or other forms of value). The process of business model construction is part of business strategy but always not same. Actually it is a set of planned activities designed to produce profit in a marketplace. And e-commerce business model that aims to use leverage the unique qualities of the internet and World Wide Web. It has eight key elements. 1. Value Proposition 2. Revenue Model 3. Market Opportunity 4. Competitive Environment 5
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Which of the following is not a key point of vulnerability when dealing with e-commerce? Selected Answer: the credit card companies Answers: the client computer the server the communications pipeline the credit card companies Question 4 1 out of 1 points Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as: Selected Answer: spyware. Answers: spyware
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ASSESSEMENT and ASSIGNMENT BRIEF Unit 2 : Management In IT UNIT CODE: J/601/0462 Learning Hours: Hours. Self-learning hours: Course: HND CSD – Level 4 Credits: 15 Term: Lecturer: Raj Verifier: Learners Name JORNA BEGUM Registration Number BATCH-2 Learners Declaration: I certify that the work
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Chapter 1 INTRODUCTION Information Technology created various ways to help human works easier and comfortable. Some tools and applications are introduced and created by Information Technology. Computer works so much different than humans. Computers have a better ability for multitasking while human needs to finish first on what they are doing before working for the other one. At the present time‚ IT takes big part and contribution in the world of business. It helps us to work in a short period
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encodes proteins that are capable of deactivating or exporting the antibiotic (Liu‚ 2012). Over time the bacteria E. coli became resistant to the antibiotics‚ and once resistant then the medicine (penicillin) has no effect (Doughari 2012). The purpose of the experiment is to understand the processes by which genes can be inserted into plasmids‚ also to gain some experience in cloning genes via E. coli‚ lastly to understand the medicinal and other implications of gene transfer among organisms (Hoot‚ Wimpee
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Group E-Portfolio -Product The product which we have created will enter into the fashion industry‚ specifically the winter clothing market. It is a line of fashionable winter clothing‚ e.g. jackets‚ hats and gloves that are all internally heated and made from sustainable and environmentally friendly resources. We have named the company behind our product ’Aurora’‚ based on the spectacular natural phenomenon that occurs in areas close to the north and south poles‚ which are all in cold climates
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Pilot project – 1999 • Hyderabad & RR – 2001 • Districts eSeva(Municipal Towns)- 2003 • RSDP & RAJiv 2004 • CSC 2009 Vision Meeting aspirations of citizens to provide Simple‚ Efficient‚ Convenient and Trustworthy Governance Building Trust Through e-Governance 4 Good Governance A Governance which Proactively and continuously leads to‚ where Citizen needs Least Assistance from it and has Least Interface with it 5 Good Governance through eGovernance eSeva Objectives • • • • • •
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Not being a huge poetry reader‚ this was my first experience with either A.E Robinson and E.E Cummings Robinson’s poem “Miniver Cheevy” focuses on a man born in the wrong time-period. Miniver is man who enjoys the more intellectual subjects in life such as classical Greek tragedies and renaissance writings but is poor and from an area that does not find enjoyment in the same subjects as him. Eventually‚ Miniver accepts his fate and “kept on drinking” (729). Robinson’s poem is written in a more classical
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Electronic Commerce‚ 7th Edition 14188-37032 Chapter 3 Solutions Review Questions 1. Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph‚ provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed. Answer: A Web site that relies exclusively
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