The Role of Internal Marketing and E-marketing in attaining Customer Satisfaction in the Educational Industry A case study: New Century School/Private Schools Sector Traditionally‚ customer satisfaction has been viewed as the primary antecedent to loyalty given the link between satisfaction‚ repeated purchase‚ positive recommendation‚ and profitability. However‚ satisfaction as a measure of the strength of the customer–brand relationship has been criticized as too cognitive in nature‚ measuring
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INDIA STRATEGY TERM PAPER PRESENTATION Presented By: Aparna Priyadarshini MBA 2010‚Date: 12th April 2010 Asian Institute of Management‚Manila 1 Company Background KFC Corp‚ owned by YUM brands is one of the oldest(1952) and most popular chicken and food restaurant in the world. Other restaurants under YUM brands are Taco Bell‚ Pizza hut‚ Long John Silver’s and A&W KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers
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DEMAND MANAGEMENT AND FORECASTING Reported By: Mary Ann P. del Rosario DEMAND MANAGEMENT MACROECONOMICS use of monetary and fiscal policies to influence the aggregate demand for goods or services in an economy. MICROECONOMICS activities in support of a firm’s products in their marketplace‚ such as stimulating the demand‚ estimating its volume‚ and planning the production accordingly. DEMAND MANAGEMENT is a planning methodology used to management and forecast the demand of products and services
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HISTORY OF PHARMACY HISTORY OF PHARMACY The evolution of the profession of pharmacy can be divided into five historical periods: 1. ANCIENT ERA-The beginning of time to AD 1600 2. EMPIRIC ERA-1600-1940 3. INDUSTRIALIZATION ERA-1940-1970 4. PATIENT CARE ERA-1970-present 5. BIOTECHNOLOGY AND GENETIC ENGINEERING ERA-The new horizon ANCIENT ERA Used leaves‚ mud‚ and cool water to stop bleeding and heal wounds They used these methods by observing how animals heal their wounds
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CHAPTER 2 BUSINESS ETHICS CONCEPTS & CASES ADITYA AKBAR ENDRY M SINATRYA RIANDIKA SYACHRIAL SELY DWIYANI Based on Business Ethics Manuel G. Velasquez UTILITARIANISM ACTIONS AND POLICIES SHOULD BE EVALUATED ON THE BASIS OF THE BENEFITS AND COSTS THEY WILL IMPOSE ON SOCIETY. THE ONLY MORALLY RIGHT ACTION IN ANY SITUATION IS THAT WHOSE UTILITY IS GREATEST BY COMPARISON TO THE UTILITY OF ALL THE OTHER ALTERNATIVES . we begin with a discussion of apartheid-era South Africa and Caltex‚ an American
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Principles of Management Dyck / Neubert Chapter 5 Ethics Copyright © Cengage Learning. All rights reserved. 5|1 Why Study Ethics? • The emphasis on ethics is related to: – The world is changing rapidly. – Unethical decisions by managers are receiving more attention. – Managers are moral agents. Copyright © Cengage Learning. All rights reserved. 5|2 What Is Ethics? • Ethics – A set of principles or moral standards that differentiate right from wrong. • Management Ethics – The study of moral
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The Nervous System By: Brooklynne Harris Scenario A loud crashing sound causes everyone in the room to quickly turn their heads toward the source of the noise. Describe the path of the signal through the human nervous system from initial stimulus of sound to the response of turning the head. Crash and then turn of the head The Journey The loud sound that the person heard is the stimulus. In order to hear a sound‚ sound waves have to be generated and sent to the cochlea in the inner ear. From
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CONTENT Executive Summary 4 Background 5 Definition of E-Business 6 Relantionship between E-business and E-commerce 7 Michael Porter’s Model 8 Five Competitive Strategies 9 Framework of e-commerce 10 Why e-commerce different 11 Model of E-business 12 The effect of e-business 13 Advantages and disadvantages 14 Refrences text 15 EXECUTIVE SUMMARY E-Business is one way that we can use to improve our business or starting
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Definition of E-Procurement E-Procurement is the term used to describe electronic methods of conducting business transactions. The ’e’ in e--procurement stands for electronic. E-procurement can be used in every stage of the process. It can begin with the actual sale coming through to the purchaser and end with the customer’s invoice and payment. E-Procurement is more than just a system for making purchases online. A properly implemented system can connect companies and their business processes
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USQ MBA MARKETING MANAGEMENT – MKT 5000 A Marketing Audit Report on E-Cofueling Team Details | Name | USQ ID No. | No of words: 2‚167 words EXECUTIVE SUMMARY The Marketing Audit report evaluates E-Cofueling’s strategy to expand into the Malaysian market. Based on the PESTEL analysis‚ it was noted that the Malaysian market is able to adopt E-Cofueling’s Technology based on the following favourable factors: * establishment of strong framework of ‘green’ policies by the Malaysian
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