Jabong Jabong started in 2012 has grown into a huge entity with over 1000 brands listed in the site. Has been partnering with different companies‚ movie production houses and designers to launch exclusive dresses Has an International store called jabongworld.com where it sells the products in foreign currencies Has also won best launch of the year award and also ranks in top three in customer satisfaction. INKFRUIT Had a point system wherein points were awarded on various basis and these
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brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares” Digital Marketing Overview 2014 Earlier Consumer Decision journey The Funnel Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final
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Australia’s Digital Economy: Future Directions final report © Commonwealth of Australia 2009 This report is protected by copyright. Apart from any use as permitted under the Copyright Act 1968‚ and those explicitly granted below‚ all other rights are reserved. Except for the Commonwealth Coat of Arms and except where otherwise noted‚ this work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 2.5 Australia licence (the Licence). A copy of the Commons Deed
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Chapter 6 Company-Centric B2B and E-Procurement Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace‚ including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B. 7. Describe B2B aggregation and group
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E-PROCUREMENT FOR INDIAN RAILWAYS Guide FOR Vendor IREPS HOME PAGE ireps.gov.in The detailed process of New Vendor Registration is as explained below. Before submitting registration request‚ please see the multimedia module and User Manual. Please go to: Homepage(ireps.gov.in) => Learning Centre =>Multimedia Module OR Vendor User Manual Please fill up the registration request form by clicking on the link New Vendors. Your user ID and password will be sent to your e-mail. IREPS LOGIN
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Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition‚ Customers
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E – COMMERCE [pic] [pic] [pic] E - MARKETING |SL. NO. |INDEX | |1. |MEANING | |2. |OBJECTIVES
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http://expertscolumn.com/content/what-e-marketing http://www.webseoservices.in/docs/emarketing.pdf http://www.webopedia.com/TERM/I/internet_marketing.html http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing http://en.wikipedia.org/wiki/Email_marketing http://www.exa.com.au/services/e-marketing.php http://www.mcafee.com/uk/resources/reports/rp-financial-fraud-int-banking.pdf http://www.investopedia.com/terms/m/marketing-fraud.asp#ixzz2Jp1lTV6c
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Case Studies on E-procurement Implementations Italy New South Wales New Zealand Scotland Western Australia Case Studies on E-procurement Implementations Italy New South Wales New Zealand Scotland Western Australia © Commonwealth of Australia 2005 ISBN 1 74082 091 6 ISBN 1 74082 092 4 This work is copyright. Apart from any use as permitted under the Copyright Act 1968‚ no part may be reproduced by an process without the prior written permission from the Commonwealth. Requests and enquiries
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MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
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