AirAsia Case Executive Summary SMO 441 Submitted: March 8‚ 2011 Abi Sanni Aly Remtulla Kelsey Gamble Kendra Jocksch Nancy Moke Company background Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. In January of 2002‚
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E-commerce Electronic Commerce or e-commerce is running business by using the internet to conduct commercial transaction that involves the transfer of information between corporations. Also‚ it is the part of E-business that deals with a trading in products and services between organization and individual. It is currently one of the most important aspects of the Internet to emerge. Types of E-commerce E-commerce can be divided into five main categories; 1. B2B or Business-to-Business e-commerce
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The functions of E-book in teaching and learning. Books are no doubt the main element in teaching and learning activities. As we all know printed books have already been used for a very long time. However in this modern era‚ books in electronic forms (eBooks) are taking place. EBooks had already been introduced not only for adults but children too. Finally‚ eBooks are already evolving slowly to take place in teaching and learning. A powerful stimulus for the production of a range of electronic
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silverlinecom2003@yahoo.com E-Government in Developing Countries Lessons Learned from Republic of Korea Hee Joon Song Contents q q FOREWORD...............................................................................................................................7 PREFACE....................................................................................................................................9 PART I. INTRODUCTION Chapter 1. q Mega-trends and E-governance................
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E-COMMERCE ASSIGNMENT 1 Question 1: How do social network make money? Social networks attract plenty of visitors but have had a tougher time attracting advertisers who may be wary of associating their brands with inappropriate content….New technologies are being developed to help make social networks more attractive to advertisers. A social network is a way of connecting people and/or organizations and businesses together for mutual benefits. This network is comprised of ties and nodes
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EXECUTIVE SUMMARY: This Statement belongs to one of the famous company and the website of the company is http://www.chunmun.in/. I have to analyze this report with the help of strategic details which has been providing on the website due to the help of branding‚ mass customization and social networking. This website belongs to the major clothing brands who sell in a single roof. Chunmun store has got more than 100 popular brands. The company has done a reliable branding and the website stimulates
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What is E-Governance? It is the use of a range of modern Information and Communication Technologies such as Internet‚ Local Area Networks‚ mobiles etc. by Government to improve the effectiveness‚ efficiency‚ service delivery and to promote democracy Governance : An Information perspective Representative democracy relies on supposition that best way to make a decision is wider participation for all its citizens having access to relevant information. Government is by nature an information intensive
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"The Evolution Of E-Business" The growth of the Internet in the past 10 years has been phenomenal. Companies large and small have embraced the Internet as a tool that can potentially expand their business beyond the traditional boundaries‚ which can give them a competitive advantage in the market place. The Internet and E-business websites seemed to many companies in the mid nineties as an elaborate‚ expensive and unnecessary company brochure. But the rapid evolution of e-business and Internet usage
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This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case‚ ‘AirAsia: The Sky’s the Limit’. Within only four years‚ AirAsia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’
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familiar with either business or Internet technologies. Ans: The one of the major difference between first wave and second wave of e-commerce is online communication which makes the good relation with customers & support business relations. In first wave e-mail communication with customers used to be unstructured. In Second wave modified e-mail strategies which are integral to customer contact. It provides a filtered outcome so that customers can choose their product according to
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