7 Key Benefits of E-Marketing 1. GLOBAL REACH- a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment. 2. LOWER COST - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than the traditional marketing methods 3. TRACKABLE‚ MEASURABLE RESULTS – marketing by email or banner ad-ing makes it easier to establish... 4. PERSONALISATION - 5
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Background: Considering the current volume of internet marketing business‚ it’s hard to believe how young the internet marketplace is. While the timeline of internet marketing has been short‚ the cumulative events leading up to where we are now have impacted the entire globe faster than any marketing revolution in history. Today‚ it’s hard to believe in having an organization which doesn’t have some kind of online presence. When the internet was first introduced in the early 90s‚ the internet was
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* EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA‚ in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda
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Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
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Bubble Buzz E-Marketing Plan Paul John Cañit BSBA MM 3-1 Professor Ryan Dela Peña E – Commerce Table of Contents Bubble Buzz E-Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard E-Marketing Mix • Product • Price • Promotion • Distribution • The Enlightened 4P’s D. Current Target Markets Demographics • Geographic and Company Structure • Demographic and Psychographic E. Product Positioning
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II. E-MARKETING STRATEGY AND TACTICS Idea objectives For short term (3 to 6 months): 1. Raise an awareness of suppliers and demanders: Achieve the number of visitors up to 50‚000 views which include both potential suppliers and demanders. Lots of student donot know about the concept of ’mini department’‚ they often hire a small house/ floor and stay with other people to share the cost. In 6 months‚ we target on 60% student of some of university and college near Nguyễn trãi street (hanoi
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EXECUTIVE SUMMARY E-smartTravel is not a common website to plan holidays. Here you will find all the tools and guides to create a perfect holiday based on the customer’s necessities. Needless to said‚ there are hundreds of agencies that help people to find all these characteristics on a holiday. However‚ there is not an intelligent website that can find all the necessities visiting just one website. People need to go trough google with online accommodations‚ searching transport and researching
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Electronic Business E-business (electronic business)‚ derived from such terms as "e-mail" and "e-commerce‚" is the conduct of business on the Internet‚ not only buying and selling but also servicing customers and collaborating with business partners. One of the first to use the term was IBM‚ when‚ in October‚ 1997‚ it launched a thematic campaign built around the term. Today‚ major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies
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CONTENT Executive Summary 4 Background 5 Definition of E-Business 6 Relantionship between E-business and E-commerce 7 Michael Porter’s Model 8 Five Competitive Strategies 9 Framework of e-commerce 10 Why e-commerce different 11 Model of E-business 12 The effect of e-business 13 Advantages and disadvantages 14 Refrences text 15 EXECUTIVE SUMMARY E-Business is one way that we can use to improve our business or starting
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negative‚ scale‚ hard to measure Owned media: Content marketing: strategy involving creating & publishing content on sites and in social media. Having content available to inform ‚entertain and engage users when seek the company Companies organising themselves as media publishers online All owned media is content Sell digital content on media (music software)‚ accept Google Ad Sense and recive payments when click on ads. Websites: Marketing public relations (MPR) brand related activities & non
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