Questionnaire Name: Age: Gender: Address: Contact no.: Now you are requested to answer the following questions: Ques1: are you health conscious? Yes no Ques:are branded products necessary? Yes no Ques3: which shampoo you use? a)sunsilk b) c) d) ques4: which soap you use? a) b) c) d) ques5 Chapter-6 Bibliography Acknowledgement
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Course(sect.): COMM 1133(05) Teacher: Keith Hobbs Date: 26th Nov 2014 Impact of e-commerce on traditional bricks and mortar retailers 21’st century has brought tremendous development of information technology ‚and brought innovative and unique ideas to the whole world. Adoption of information technology ‚internet and computer network have transformed the mode of operation of many business. E-Commerce has become the market trend of the century‚ it has came up with a unique way of business
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E-business E-business (electronic business) is using technology to improve your business processes. This includes managing internal processes such as human resources‚ financial and administration systems‚ as well as external processes such as sales and marketing‚ supply of goods and services‚ and customer relationships. The way in which you manage your business relationships has not changed‚ but the way they are referred to when using e-business tools has. They are becoming more often known as:
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Jayanagar Decided to visit three Kirana Stores‚ Hyper markets‚ Super markets Observation Kirana Stores Table 1: Showing the observation in Kirana Stores Store Maggi Yuppie Top ramen Chung Monthly sale S R Provisions 1800 500 0 0 2300 Sri Ganesha store 3000 1500 0 0 4700 Mahalakshmi Store 2700 800 0 0 4000 Graph 1: Showing Observation in Kirana Stores Analysis and Interpretation As per the observations in Kirana Stores‚ they sell maximum 2 brands i.e.‚ Maggi
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Evaluating two successful stores and two unsuccessful stores The retail industry is extremely competitive particularly during the current economic conditions when customers have limited spending power (Bloomberg‚ 2009). Therefore‚ it is crucial that the business owner assess all of the factors which determine the profitability of a store. Since the financial figures are unavailable for all of the different outlets‚ the success of the store will be assessed using the same physical factors which
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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Retail Method vs. FIFO or LIFO In the case‚ the University Store provided plenty of goods and services with various costs. They frequently have their costs‚ selling prices and discounted prices changed. This process would contain a large amount of work since the Store kept large number of books. Although the Store has planned to record data by establishing a new software system‚ they used the retail method easing and simplifying inventory tracking. Comparing the FIFO or the LIFO method‚ the retail
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e eBook Collection Electronic Commerce Ch05 This is a Protected PDF document. Please enter your user name and password to unlock the text. 4 Remember my user name and password. If you are experiencing problems unlocking this document or you have questions regarding Protectedpdf files please contact a Technical Support representative: In the United States: 1-877-832-4867 In Canada: 1-800-859-3682 Outside the U.S. and Canada: 1-602-387-2222 Email: technicalsupport@apollogrp.edu. 1000-0001-C42C-0001DAD3
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Describe and evaluate the multi store memory model Atkinson and Shiffrin 1968 suggested that memory was comprised of three separate stores - the Sensory Memory store‚ the Short-term Memory store‚ and the Long-term Memory store. Information from all around us enters the through the sensory memory and encoded through one of the 5 senses depending on the type of information. If attention is paid to this information it will enter short term memory which has a limited capacity of about 4 chunks of
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