Business-Level Strategy of Air Asia Introduction: Aviation‚ an industry where it is full of fluctuations‚ has always been affected by various factors. It is not uncommon to see aviation-related companies keep changing their own strategies to make ends meet. Overall the air industry in Asia has continuously growth recently and maintains a high level of ranking. Among the explosive growth in budget airlines market‚ Air Asia is obviously the typical example for further study with the most fleet sizes
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operations. Stock price of the company today is 49.90. Currently Airbus has 48% of future orders in terms of value and 51% percent of orders in terms of total aircraft. Airbus dominates in the category of narrow-body aircraft orders with its workhorse A320. Boeing dominates in the more lucrative category of small/medium wide-body orders. Airbus is the largest freight airline producer‚ and captures more than half of all airline orders of planes that have 100 or more seats. Competitive Advantage 1) Falling
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MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus‚ high-speed train. Also‚ the product that airlines serve is a somewhat typical service. Therefore‚ it has to be differentiated with marketing processes. All in all‚ marketing is one of the most elements
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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General Manager - Corporate Affairs Mr. Shailesh Borkar‚ General Manager – Finance Mr. Umesh Rindani‚ General Manager - Revenue Accounts Mr. S.K. Ghorai‚ General Manager - Quality Control Captain Sanjeev Marwah‚ GM-Flight Ops (A320) Capt PA Bhushan‚ GM-Flight Operations (ATR) Mr. Gaurav Rathore‚ General Manager - Quality & GuestCommitment Mr. Vijay Nair‚
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systems and business functions are described in this case? Streamlined information System and a leaning staff 2. What is JetBlue’s business model? There business model was to fly one type of plane from one vendor: Airbus A320. They figured this approach enabled the airline to standardize flight operations and maintenance procedures to a degree that resulted in savings. How do its information systems support this business model? Under normal circumstances
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products/ services - By producing more and variety of services to attract consumers/ customers to try something new and to be more confident to use the service from the organization. - In 2012‚ Asia’s largest low-cost carrier confirmed another 100 Airbus A320 which further acknowledges its dominance in Asia to have a record 475 narrow bodies on order with Airbus. - This such order is part of the AirAsia Group’s regional strategy to continue placing the airline ahead of competition regionally with its extensive
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AIR ASIA BERHAD INTRODUCTION * AirAsia Berhad is part of the AirAsia Group‚ a world-famous low cost airline that operates extensive networks both domestically and internationally. * Since pioneering the low-cost carrier (“LCC”) model in ASEAN in 2001‚ it has grown from a domestic airline to the leading airline in Malaysia serving more than 55 destinations from its five hubs in Malaysia. Along with its affiliates (Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia and AirAsia Japan)
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KINGFISHER AIRLINES HISTORY Kingfisher airlines was established in 2003. It is owned by the Bengaluru based United Breweries group. The airline started commercial operations in 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started its international operations on 3 september 2008 by connecting Bengaluru with London. HISTORY (CONTD) Kingfisher’s head office is located in The Qube in Andheri (East)‚ Mumbai and its registered office is located
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A AI N I S KH A T E R AI MY T TE H G (H N D - B 0 12 3 1 ) CONTENT LIST 1. Company Profile 2. Mission 3. Vision 4. Key Strategies 5. Business Model 6. PEST Analysis 7. Porter 5 Forces CONTENT LIST 8. SWOT Analysis 9. Competitive Advantage of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001
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