Applied Strategic Management Report Name : Lalithaa Letchumanan IC Number : S8852820D Course : International Business and Management Batch : BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding
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JetBlue is an American low-cost airline. It is the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue operates primarily on point-to-point routes with its fleet of 110 Airbus A320 aircraft and 41 EMBRAER 190 aircraft. The headquarters is located in the Long Island City neighborhood of the New York City borough of Queens. The main operation base is John F. Kennedy International Airport. JetBlue operations focus on four airports
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Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing the JetBlue team from the original
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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Strategic Management INDIGO AIRLINES Europe Asia Business School Strategic Management Your Tutor’s Name: Prof. Bella Butler Full name of the student: Deepak Namram Full name of the student: Gargi Kumari Full name of the student: Sujata Sah Student number: 09104 Student number: 09105 Student number: 09121 Due Date: 10th Sep 2009 Date submitted: 10th Sep 2009 We declare the attached assignment is our own work and has not previously been submitted‚ in whole or in part‚ for assessment
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more than a shed"‚ and concern the new LCCT may not be that much better standard. Runaway capacity - AirAsia claims that KLIA LCC terminal does not have the capacity to cope up with peak hour aircraft movements. They are expecting to have 159 Airbus A320 and 25 widebody Airbus A330 by 2013. Connectivity - AirAsia claims that there are poor connectivity on the terminal Airport facility - AirAsia claims that waiting time for taxiway has increased due to huge airport layout. They also claimed that
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pilots‚ the others decided to resign. Enticed by higher-paying jobs at foreign airlines‚ some 26 pilots left the PAL wing. The mass resignation took a toll on PAL flight schedules on the last Saturday of July. PAL cancelled several 150-seater Airbus A320 Manila flights en route to Bacolod‚ Iloilo‚ Cagayan de Oro‚ Cebu and Hong Kong because there were not enough pilots to fly the planes. These problems which affected the public’s perception about PAL also affected the image of its budget airline‚ Airphil
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Indigo and its Battle for Profits Tuhina Kumar 3098 T. Y. - B Introduction Indigo airline has revolutionized the air industry with low fares by adopting a completely different way of working. It has ditched expensive overheads like free food and drink‚ uses only the same type of airplanes to minimize maintenance‚ training and repair costs‚ being in air most of the time avoiding high landing fees and nearly always being on time‚ Indigo has made the lives of many customers very convenient. The large
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JetBlue Contents Memorandum 3 Summary of Strategy Assessment and Identification of Strategic Issues 3 Key Strategic Issue‚ Options and Recommendations for Action 3 Best Option Recommendation 4 I. Case Update (Exhibit 1) 5 Bibliography 7 II. JetBlue’s Strategy in Detail (Exhibit 2) 8 Mission/Purpose/Vision 8 Goals/Objectives 9 Major Policies 9 III. JetBlue’s SWOT Analysis (Exhibit 3) 11 IV. Analysis of JetBlue’s Financial Performance (Exhibit 4)
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To comply with the towering demand‚ budget airlines Citilink‚ Lion Air and AirAsia have all set increase plans for this and the coming years. The budget airline unit of national flag carrier Garuda Indonesia‚ Citilink‚ will receive eight Airbus A320s sometime between June and December this year to make-up international routes. The carrier currently operates 22 aircraft‚ last month with a flight from Surabaya‚ East Java‚ to Johor Bahru‚ Malaysia‚ it has made its international-route debut.
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