The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
Premium Low-cost carrier Airline Marketing
Table of Contents 1.Introduction 2 2. Mission statement‚ Aim & Objectives 2 3.PESTEL Analysis 2 3.1 Political 2 3.2Economic 3 3.3Social 3 3.4Technological
Premium
Christian Uwagwuna How the Macroeconomic Environment of the Airline Industry Affects the Strategic Decision of Boing Vs Airbus A Case Study Document Nr. V170506 http://www.grin.com/ ISBN 978-3-640-89394-2 9 783640 893942 ‘Case Study – How the Macroeconomic Environment of the Airlines Industry Affects the Strategic Decision of Boeing Vs Airbus’ By Christian Uwagwuna Course: Strategic Management 27 January 2011 Executive Summary This paper discusses the external economic
Premium Airline Boeing Airbus
Unit 401 Marketing Assignment Lecturer: William Jones Submission Date: 21.01.2014 Student Name: Rani Fawzi Ayyad Student ID: 871148 Executive Summary Qantas is one of the oldest airlines in the travel industry established 1920 (Qantas.com.au‚ 2014) In this report we shall discover the main problems which are faced by the airline in terms of marketing and in competing with other airlines in the airline industry. This assignment will highlight the various micro and macro environmental
Premium Marketing Qantas Airline
Industry Report on “Airline Industry” Qantas Written by: Zhuang MingHeng(Kevin) BU5‚ 7248717 And: Wang KangBao(BoBo) BU5‚ 702407x And: Xiang Chen (Eric) BU5‚ 7246455 Due: 7 November 2011 Executive Summary (Abstract) On the first part of this report is shows Airline industry in Australia‚ in this report‚ Airline and Qantas Airways Limited as a sample to analysis. This report analyze which the Airline industry history and background and market share. It is including
Premium Qantas Airline Singapore Airlines
| General Electric | A Business Analysis | | | | | Table of Contents: Abstract | Page 3 | Introduction | Page 4 | Strengths and Weaknesses | Page 5 | Financial Analysis | Page 9 | Environmental Threats | Page 10 | Growth Opportunities | Page 12 | Assessment‚ Prospects‚ and Suggested Future Direction | Page 15 | References | Page 17 | Abstract General Electric is a worldwide manufacturer and supplier of an extremely wide spectrum goods and services
Premium General Electric
CONTENT 4.0 Introduction 1 4.1 Aviation as Oligopolies 2 4.1.1 Number of Carriers and Market Share 2 4.1.2 High Barriers to Entry 4 4.1.3 Economic of Scale 6 4.1.4 Growth through Merger 9 4.1.5 Mutual Dependence 10 4.1.6 Price Rigidity and Non-price Competition 11 4.2 Government Financial Assistance 13 4.3 Technology Cycle 19 4.3.1 High Technology Turnover 19 4.3.2 EUROPEAN
Premium Airline Southwest Airlines Federal Aviation Administration
A RESEARCH PAPER ON PRINCIPLES OF MARKETING: AIR PHILIPPINES EXPRESS In Partial Fulfilment of the Requirement of the Course Principles of Marketing March 2013 TABLE OF CONTENTS Acknowledgement Introduction Background of the study CHAPTER 1 | The Company Company logo About the company Marketing fundamental analysis Product Price Place Promotion People Process CHAPTER 2 | Situation Analysis SWOT Analysis Strength Weaknesses Opportunities Threats PEST Analysis Political Economic Social
Premium Airline Philippine Airlines Philippines
EMIRATES airline vs air Arabia airline Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes—principally sales activities‚ but also those for marketing‚ customer service‚ and technical support. The overall goals are to find‚ attract‚ and win new clients‚ nurture and retain those the company already has‚ entice
Premium Emirates United Arab Emirates Air France
Company Digital Marketing Report 1.0 Situational Analysis 1.1 Company Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by
Premium Airline Low-cost carrier Qantas