EA Games Company Mission Statement: We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing [1]. Company Strategy: Fewer and bigger brands‚ more digital content and consumer outreach‚ a larger free-to-play business‚ and more new IPs [2]. Company History [3] SWOT Analysis [4]: Strengths * Ability to Change * Example: when they realized that sales only increased by 4.7% they decided they needed to restructure the
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Part A: INDUSTRY INFORMATION 1. Economic Features Market size and Growth Potential (as of 2003): * The video game industry is currently a $31 billion global market. * Market size has tripled in value over the last decade from $10 billion in 1995 to $31 billion as of 2003. * In five years the industry is expected to grow approximately 14.8% ($36‚042/$31‚374)‚ at a rate of approximately 2.96% per year (14.8%/5). * We feel that the industry is entering the early maturity
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Architecture‚ from a business perspective‚ is not about designing systems‚ processes‚ information flows or new technology‚ but it is about communication‚ risk and managing change in the organization. This perception of EA is normally found in businesses (or enterprises) where the EA team is treating the architecture effort the same as if they are designing a software system and where the team members have not made the transition from IT Architecture to Enterprise Architecture. Before you share
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which constantly increase as the game industry expands (Pausch‚ 2004). Malfunctioning teams put extra challenges on project development and delivery‚ causing revenue loss to the whole company. Team functioning is challenged in several ways in Electronic Arts‚ for instance through team size and its constant growth‚ and team management. Team size at EA has been constantly growing. The size may range from 20 to 250 people during the game development process. Teams at EA are mainly cross-functional teams
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Electronic Arts—known for games such as Battlefield‚ Madden‚ and The Sims—once hinged on managing relationships with retailers. Today‚ with online gaming on the rise‚ the company is learning how to use technology to get closer to the gamers themselves. Krish Krishnakanthan Gaming-platform innovations have opened up a whole new world of offerings in the interactive-entertainment industry over the last five years. The barriers for entry have come down‚ and small game developers can get their products
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worldwide BACKGROUND: Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced entertainment systems such as the PlayStation® 3‚ PlayStation®2 computer entertainment system‚ the PSP (PlayStation® Portable) system‚ Xbox 360‚ Xbox® video game system from Microsoft‚ Nintendo Wii‚ Nintendo GameCube‚ Game Boy® Advance and the Nintendo DS as well as PC and games for mobile phone devices. EA has been a leader in its field since
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Every business has stakeholders involved. A stakeholder is anyone who has a claim in some way to a company’s products‚ operations‚ markets‚ industry‚ and outcomes (Ferrell‚ Fraedrich‚ Ferrell 31). Some stakeholders are more involved than others. Members that are needed for the company to maintain are referred to as primary stakeholders‚ whereas others are called secondary stakeholders. Primary stakeholders can be identified as employees‚ customers‚ investors‚ and shareholders and can also be governments
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Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s actions‚ objectives and policies. There is two different types of stake holders‚ these are internal and external. Internal stakeholders are people who are on the inside of the business that already serve the organisation‚ these include staff‚ managers‚ board members etc. external stakeholders are from outside of the company but
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STAKEHOLDER THEORY: A LIBERTARIAN DEFENSE R. Edward Freeman and Robert A. Phillips Abstract: The purpose of this paper is to suggest that at least one strain of what has come to be called "stakeholder theory" has roots that are deeply libertarian We begin by explicating both "stakeholder theory" and "libertarian arguments " We show how there are libertarian arguments for both instrumental and normative stakeholder theory‚ and we construct a version of capitalism‚ called "stakeholder capitalism
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MARKETING MIX OF EA SPORTS INTODUCTION : – EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games‚ that tried to mimic real-life sports networks‚ calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators such as John Madden‚ it soon grew up to become a sub-label on its own‚ releasing game series such as FIFA‚ NHL‚ Madden NFL‚ and NASCAR. EA Sports’ early
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