Part A: INDUSTRY INFORMATION 1. Economic Features Market size and Growth Potential (as of 2003): * The video game industry is currently a $31 billion global market. * Market size has tripled in value over the last decade from $10 billion in 1995 to $31 billion as of 2003. * In five years the industry is expected to grow approximately 14.8% ($36‚042/$31‚374)‚ at a rate of approximately 2.96% per year (14.8%/5). * We feel that the industry is entering the early maturity
Premium Video game Video game industry Video game console
EA Games Company Mission Statement: We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing [1]. Company Strategy: Fewer and bigger brands‚ more digital content and consumer outreach‚ a larger free-to-play business‚ and more new IPs [2]. Company History [3] SWOT Analysis [4]: Strengths * Ability to Change * Example: when they realized that sales only increased by 4.7% they decided they needed to restructure the
Premium
which constantly increase as the game industry expands (Pausch‚ 2004). Malfunctioning teams put extra challenges on project development and delivery‚ causing revenue loss to the whole company. Team functioning is challenged in several ways in Electronic Arts‚ for instance through team size and its constant growth‚ and team management. Team size at EA has been constantly growing. The size may range from 20 to 250 people during the game development process. Teams at EA are mainly cross-functional teams
Premium Team Project management Game programmer
Regional Economic Models‚ Inc. Economic Impact of Shopping Center Developments Final Report Prepared for International Council of Shopping Centers By REMI Consulting‚ Inc. Using REMI Policy Insight Three-Region EDFS-23 Model January 9‚ 2006 306 Lincoln Ave.‚ Amherst‚ MA 01002 Telephone: (413) 549-1169 Fax: (413) 549-1038 e-mail: info@remi.com © Copyright Regional Economic Models‚ Inc. 1999-2004. All rights reserved. TABLE OF CONTENTS TABLE OF CONTENTS .......................
Premium Shopping mall Economics
Architecture‚ from a business perspective‚ is not about designing systems‚ processes‚ information flows or new technology‚ but it is about communication‚ risk and managing change in the organization. This perception of EA is normally found in businesses (or enterprises) where the EA team is treating the architecture effort the same as if they are designing a software system and where the team members have not made the transition from IT Architecture to Enterprise Architecture. Before you share
Premium Enterprise architecture
art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
Premium Management United Parcel Service Retailing
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management
MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
Premium Dialysis Malaysia Bank Negara Malaysia
MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
Premium Airline Flag carrier Avianca
PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
Premium Marketing Macroeconomics Analysis