ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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consumers were using bathing soap to wash their hair. The company field force found the reasons- the rural consumer had not heard of soaps damaging hair‚ and in any case‚ hair had been washed by soaps for generations. Interestingly the rural consumer was aware that shampoos cleansed hair better‚ but the product was expensive at Rs-2 per sachet. Given that India has a tropical climate round the year; women find it hard to maintain the softness and shine of their hair. They often complain about the tangled
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Case study week 6 1. How can information technology help Rob Hay transform the winery’s operations from an artisan approach where all planning is "in his head" to a more formal approach? I highly recommend Chard Farm take mobile devise plus efficient system to improve business performance for whole organization. First‚ Chard Farm has a flat hierarchical structure and 6 full time staffs. Each staff has own specific jobs and they have multi skills to handle their jobs. In this situation mobile
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a variety of obstacles‚ primarily due to the high product mix‚ which explains why extensive utilization of lean is not reported in the journals for this industrial sector. Most of the reported applications and documentations are discussing lean in cases where there are a few families of high volume products and processes involved. The reports mainly fail to detail the ways waste is removed. The recommendations are far from applicable when thousands of parts in low quantity and several nonlinear processes
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000)/80‚000=464.5 $/per carton Activity Two: the new desktop delivery service Rate=(10% of warehouse personnel expense = delivery truck expenses)/desktop deliveries Rate= (10%*2‚400.000+200‚000)/2000=220 $/per carton Activity Three: order handling Rate=(warehouse expenses + freight)/ number of orders Rate= (2‚000‚000 + 450‚000)(16‚000 + 8‚000)=102.08 $/per order Activity Four: data entry Rate=order entry expenses/order lines Rate=800‚000/150‚000=5.3 orders/per line 3. Using your
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Case Study on Local Motors : Designed by the Crowd‚ Built by the Customer Submitted to: Submitted by: Dr. Dindayal Swain Ruchika Mahapatra DECLARATION I hereby declare that the case study on “LOCAL MOTORS : DESIGNED BY THE CROWD‚ BUILT BY THE CUSTOMER – A Case Study” submitted to International Business Institution‚ Bhubaneswar is a record of original work done by me. Miss Ruchika Mahapatra PGDM 2013-15 INDEX NAME PAGE NO. Background of the Company 1
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------------------------------------------------- ------------------------------------------------- BRM PROJECT PROPOSAL ------------------------------------------------- NOKIA’S DECLINING MARKET SHARE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SUBMITTED BY‚ -------------------------------------------------
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April 8‚ 2013 Case: Chester & Wayne Budgeting in a business is important for so many reasons. Business leaders often deal with large amounts of money‚ and some employees or outsiders might see the organization’s revenue as nearly limitless. Regardless of the business cash on hand‚ though‚ careful budgeting plays a critical role in any organization’s success. Chester & Wayne is a large regional food distribution company and the CEO of the company has asked for some assistance in preparing
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SOLUTION TO CASE STUDY – HARSHA AT SIRSA Summary of Case The various units of Banarsi Das are scattered. Unit I is located near the grain store having Flour mill and standby power supply. Unit II is behind the railway station having Flour mill and maintenance workshop and Unit III is next to the bus stand having Bakery and Finished Goods Store. The above mentioned all sites are at some distance from one another and there is no scope for any expansion at any of the sites. Banarsi Das’s daughter Harsha
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I. CURRENT SITUATION A. Past Corporate Performance Indexes The Coca-Cola Company Heritage Timeline 1886-1892 – Atlanta Beginnings “COCA-COLA IS ENJOYED IN THE UNITED STATES.” Coca-Cola made its debut in Atlanta‚ at the Jacob’s Pharmacy soda fountain‚ where it sold for 5 cents in a glass. In the first year‚ the Company sold about 9 glasses of Coca-Cola a day. The first advertisement for Coca-Cola appears in the “Atlanta Journal.” Frank Robinson suggests the name Coca-Cola and pens the now-famous
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