In 1600‚ the East India Company acquired a charter from Queen Elizabeth I‚ granting it the sole right to trade with the East. The royal charter‚ however‚ could not prevent other European powers from entering the Eastern markets. By the time the first English ships sailed down the west coast of Africa‚ round the Cape of Good Hope‚ and crossed the Indian Ocean‚ the Portuguese had already established their presence in the western coast of India‚ and had their base in Goa. In fact‚ it was Vasco da Gama
Premium Mughal Empire Bengal British Empire
Background of the company Air Asia Berhad is the name of the company who brings the name of the country‚ Malaysia to be known throughout the world. Air Asia Berhad was known as the only Malaysian-based low cost airline and also holds the status of a pioneer of low-cost travel in Asia. Air Asia was first established during the year of 1993 where during that time‚ it is a bad time for aviation industry to survive‚ but it becomes miracle‚ when Air Asia managed to survived and become the leader in providing
Premium Low-cost carrier
OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
Premium Low-cost carrier Airline Southwest Airlines
AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
Premium Airline Low-cost carrier Customer relationship management
Imperialism of Africa and Asia had both good and bad effects. The people of Africa and Asia may not have directly benefited from imperialism‚ but overall what happened was necessary for the continents to compete with the rest of the world. The African people benefited when the slave trade was abolished. They gained technological advancements by industrializing. The longest lasting effect imperialism had on Africa and Asia is that they were able to function and participate with other nations in global
Premium Africa Europe Atlantic slave trade
Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly"‚ AirAsia became the first successful low cost and ticket-less
Premium Low-cost carrier
Australia‚ Asia and the World (week 2) Topic 1- A citizen of the world Topic 2- Identity‚ values and worldviews Topic 3- Cultural Literacy Encountering Strangers Terra Nullius- Land belonging to no one “In this world through which I travel‚ I am endlessly creating myself” Franz Fanon‚ Black Skin White Masks Communities of People People coming together for a common cause‚ connecting in a world of strangers. Recognising common humanity Connecting across differences Accountability and responsibility
Free Culture Sociology Identity
The end of World War 2 left Southeast Asia in an interesting albeit complex period. The once mighty European colonial empires started to crumble‚ having exhausted their fiscal resources and capacities in fighting the war. With decolonization‚ some countries like Indonesia declared independence‚ while other countries were left in a state of anomie‚ with the already existent internal turmoil such as segregated and suppressed ethnic groups and unstable democracy . The region undeniably saw the rise
Premium Indonesia Indonesia Cold War
The Geopolitics of South Asia From Early Empires to the Nuclear Age Graham P. Chapman Centre for Advanced Study‚ Oslo‚ Norway Professor Emeritus of Geography‚ Lancaster University‚ UK From Chapter 14 The Greater Game The New Security Agenda The United Nations Development Programme in 1997 outlined the seven areas of new security; economic‚ nutritional‚ health‚ environmental‚ personal‚ community and political. Since then the more crystallised term ‘New Security Agenda’ has been pushing
Premium Pakistan Partition of India United States
* * * * * “Asia’s Challenge 2020” What is the most important challenge facing Asia over the next decade? Why? What should be done about it? Unhealthy development: a lack of values education and personal generosity CHIM Chamroeun Do we really have enough will to come together and cope with challenges? Let us have a look at this metaphor of our body which consists of trillions of cells. “A main purpose of a cell is to organize. Cells hold a variety of pieces and each cell has a different
Premium World Bank Traffic collision Culture