Part A: Satisfying Service Incident A1: Service Incident Description Name of Firm/Organization: DiGi Telecommunications Sdn. Bhd. Type of Service or Industry: Telecommunication Service Provider Date and Time of Incident: 11/08/2010‚ 3:28 P.M. Circumstances Leading to Incident This incident happened in Berjaya Times Square‚ Kuala Lumpur. I came across an advertisement on DiGi website regarding “What Berry Are You?” promoting the latest mobile data plan package; DiGi Smart Plan Lite. This
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marketing who later became the CEO. He went to an Italian coffee house in Italy and wanted the same format in Starbucks. The idea was to still sell the same products but with a coffee house setting. This idea is an example of what international business is. International business is a world where business is done globally rather than domestically. An example of this would be‚ 10 years ago Toyota (a Japanese company) would be considered a Japanese car but today it would be considered a global car since
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------------------------------------------------- Answer Template for Case Analysis ------------------------------------------------- Student Name: | | Student ID: | | Case Name: | Retailing Around the Globe [page 196-200] | Question 1: Briefly List the facts in the above case. | The major player in the retail industry
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Polaroid Corporation‚ 1996 In late March 1996‚ Ralph Norwood was faced with the task of restructuring Polaroid’s capital structure. In the past‚ Polaroid had a monopoly in the instant-photography segment. However‚ with upcoming threats in the emerging digital photography industry and Polaroid experiencing recent losses in their market share due to Kodak’s competition‚ Gary T. DiCamillo‚ recently appointed CEO of Polaroid‚ headed a restructuring plan to stimulate the firm’s performance. The firm’s
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Food of the 1960’s In the United States‚ the 1960’s was a wry decade molded by conforming tradition and radical change. Culinary wise alone is a dramatic play with a backstory for every dish. WWII rationing was a distant memory and 50’s casseroles had become old and boring. The 1960’s encouraged showy‚ complicated food with heavy French influence (Julia Child‚ Jacqueline Kennedy)‚ suburban devotion (backyard barbecues)‚ vegetarian curiosity (Frieda Caplan) and ethnic cuisine (soul
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Innovation at 3M Corporation Case Summary 3M was and still is a worldwide leader in innovation. After a rough start in 1902‚ over decades‚ 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. In the 1990’s‚ 3M was trying to move away from the incrementalism and it sought to change the mix of new products to truly create something new to the world‚ instead of line extensions‚ which typically had provided two out of three new-product sales dollars
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Case Writeups : Sealed Air Corporation 1) What has been happening in this market? How has Sealed Air (SA) been doing? To what do you attribute SA’s success? Sealed Air had achieved 25% annual growth in net sales and net earnings from 1971 to 1980. The company has been keeping a technical leadership position in the market. During 10 years‚ the company built on its development of the first-cell‚ lightweight cushioning material‚ introduced the first foam-in-place packaging system‚ and engineered the
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S & S Air: Case Study: S & S Air’s Mortgage 3001-3 FNCE Financial Management Week 4 William Jones October 9th‚ 2012 Case Study: S & S Air’s Mortgage Background: S&S Air manufactures light aircraft. The owners of S & S Air‚ Mark Sexton and Todd Story‚ were impressed by the work Chris had done on financial planning. By using Chris’s analysis and looking at the demand for light aircraft‚ they decided that their existing fabrication equipment was sufficient‚ but that it was
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The primary advantage of a corporate form of business is that a corporation is a stand-alone entity‚ which means you are not personally liable for the assets and debts of the business. Incorporating protects your personal assets from lawsuits‚ debt collection and other business issues that can arise. The stand-alone entity also separates tax liabilities‚ which is another advantage. This means that the corporation’s taxes are separate from your personal tax liabilities. As a business
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Case Cerberus Corporation This case illustrates the conflict that can arise between a project team and its stakeholders. 1. If you were Steele‚ what would you do? Some students may feel that Susan Steele should stand her ground and attempt to convince Jon Wood to change his mind. However‚ this is an emotionally charged situation‚ on the verge of turning into a shouting match. Susan needs to acknowledge Jon’s concerns about money and restore civility if she has any hope of depolarizing the situation
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