JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚ Fun
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Background: As the building work is going to be complete in July 1st and therefore there is a plan to start the business early in May 1st. To develop the business the Eastern Foods is facing the following challenges with regards to HRM‚ Accounting‚ Marketing and Operations Management. (a) Overview of Challenges Facing Eastern foods: Human resource Management (HRM) Human resource management is also identified as “personnel management”. There will be in detail study required of whole business for
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Faculty of Business and Law Module Title: Understanding Business Module Code: UGB 119 Assignment 2 – Eastern Foods Module Leader: Alexander Bickerton Student Name: XUE TINGTING Student Number: 129176109 Date of Submission: 3rd Apr CONTENTS 1. Introduction 2. The challenges i. HRM ii. ACCOUNTING iii. MARKETING iv. OPERATIONS MANAGEMENT 3. KEY ISSUES i. Accounting ii. Marketing 4. Conclusion 5. References 6. Appendices Introduction You need to do the same research and prepare
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CONTENTS INTRODUCTION 2 OVERVIEW OF THE CHALLENGES FACING EASTERN FOODS 3 HUMAN RESOURCE MANAGEMENT (HRM) 3 ACCOUNTING 3 MARKETING 3 OPERATIONS MANAGEMENT 4 THE TWO MOST PROBLEMATIC AREAS AND THEIR SOLUTIONS 4 FIRST AREA: HRM 4 SECOND AREA: MARKETING DEPARTMENT 5 RECOMMENDATIONS 5 FIRST SOLUTION 5 SECOND SOLUTION 6 CONCLUSION 7 REFERENCES 8 Introduction We have been assigned to complete building construction for Eastern Foods Company with the limited period. In addition to this‚ we have
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Filipe Borges Goncalves Professor Tucker ENGL 1010 11/07/2014 International Food is Healthier International food can be healthier than American food due to the lack of fast food restaurants‚ a lessened demand for processed foods‚ and just the simple routine of preparing meals for ones own family rather than spending money they may not have. America thrives on the Americans and what brings in revenue. Fast food resturants‚ junk food‚ and processed snacks flood the country. This is where obesity
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Innovation at the International Foods Josh Novak who owns a small company called Glow Foods‚ have been selected to be apart of International Foods Group (IFG) team. IFG Tower was Chicago landmark and part of the company’s logo that appeared at every type of food that existed such as cereal box‚ breakfast meals‚ snack foods‚ etc. There are a lot of differences between Glow Foods‚ and IFG. In addition‚ John Ahern (CIO) would like to add more customers to IFG‚ merging the two Glow Foods and IFG. The goal
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Case Question: In light of the International Division that Tingzon inherited‚ where and how should Jollibee expand next? Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea‚ Hong Kong‚ and the United States offer the chance for the company to grow its brand globally‚ but success is not guaranteed. Jollibee can capitalize on its
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“Hershey Foods Corporation” History: Milton Hershey’s love for candy making began with a childhood apprenticeship under candy maker Joe Royer of Lancaster‚ Pennsylvania. Mr. Hershey was eager to own a candy-making business. By 1901‚ the chocolate Industry in America was growing rapidly. Hershey’s sales reached $662‚000 that year‚ creating the need for a new factory. Mr. Hershey moved his company to Derry Church‚ Pennsylvania‚ a town that was renamed Hershey in 1906. The new Hershey factory provided
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INTERNATIONAL FINANCE CORPORATION STRUCTURE 6.0 objectives 6.1 Introduction 6.2 Ownership and management 6.3 IFC’s Objectives 6.4 Funds of IFC 6.5 IFC’S Strategic Focus 6.6 Financial Products & Advisory services of IFC 6.6.1 Financial Services 6.6.2 Advisory Services 6.7 Project Cycle 6.8 Summary 6.9 Practice Questions 6.10 Suggested Readings 6.0 OBJECTIVES After reading this chapter the students should be able to: 1. know what is IFC. 2. understand its
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Protected by his office air conditioner from Manila’s humid August air‚ in mid-1997‚ Manolo P. (“Noli”) Tingzon pondered an analysis of demographic trends in California. As the new head of Jollibee’s International Division‚ he wondered if a Philippine hamburger chain could appeal to mainstream American consumers or whether the chain’s proposed US operations could succeed by focusing on recent immigrants and Philippine expatriates. On the other side of the Pacific‚ a possible store opening
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