Principles of Marketing Prof. Ayman Etman Assignment 1 Student Name: Bassem Nagy Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion
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importance on this concept because all of the benefits that offers. However‚ so as to take advantage of it‚ it is required a correct management of the co-creation performance process. Moreover‚ the interactions of users‚ suppliers and consumers in this process are significant to be executed in a good manner. b. Thesis presentation Analyzing the co-creation field‚ it can be ascertained that the management process plays a fundamental role that must be well supported and guided trough the effectiveness
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Supply Chain Optimization: The Case of World Co. Ltd. Diane Floresca Nidhi Ghurka Michael Sable The World of World Co. Ltd. Vertically-integrated retailer of Japanese women’s apparel—designs; produces; and ships the product Headquartered in Kobe‚ the fashion capital of Japan Established in January 1959 as a clothing wholesaler specializing in knit garments. 40 distinctly targeted brands in 7‚000 shops. 3.5% of apparel market. $1.8 billion in net sales and $32 million in net income
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of Oakbrook‚ Lord Griffith‚ Lord Goff of Chieveley and Lord Lowry. Solicitors: Turner Kenneth Brown‚ agents for Jackson & Monk& Rowe‚ Middleborough (for the employers). Sharpe Pritchard‚ agent for FA Greenwood & Co‚ Birmingham (for the plaintiff). FACTS The employers‚ Darling Insulation Co. Ltd.‚ specialized in insulation of pipes‚ boilers and power stations. Mr. Machin & Mr. Stages worked for them as loggers at power stations; they had both worked for the employers in that capacity for many years
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Nike: a case of co-creation Evaluations and Recommendations on the theoretical aspects of co-creation and its implications in the current Nike marketing activities. Table of Contents 1. Executive Summary....................................................................................................3 2. Company Background................................................................................................4 3. Current Marketing Activity.......................................
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The customer as co-producer Solveig Wikström - School of Business‚ Stockholm University‚ Stockholm‚ Sweden Introduction A look at what is happening in the world of business today shows that the focus of business development is now gradually moving away from products and factories. Instead‚ interest is concentrated on the various processes taking place around the customer. This orientation is not new. Concepts such as “customer orientation”‚ “close to the customer”‚ “customer segmentation” and
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In Stevenson‚ Jacque & Co. v. McLean ‚ held that the initial communication was only asking for information‚ and it was not a counter-offer. There was no effort here to institute new clauses into the contract. As per above case‚ Palm Tree did not attempt to introduce new terms into the contract and it was a mere request for information not a counter-offer. Belton responded as an acknowledge receipt and packed twenty Fryers into its delivery truck for Palm Tree. Belton’s action was supported that
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The DIM Lighting Co. Case Analysis Form Julie Baxley I. Problems: Macro: 1. The DIM Lighting Co. has had a decline of 15% in profit margins over the past year. 2. This subsidiary is part of a large corporation and operates as a profit center. 3. The company wants to stay competitive and profitable in today’s economy. New technologies are being developed by the competitors. Micro: 1. The proposed research project is considered “high risk” by members of management. Corporate is supportive of the
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illustrate the effects of the interplay (interference) of the state and the capitalist system on Japanese film industry. • To explain the causes and effects of such interferences: – The ways films are produced‚ distributed and exhibited – Type of films allowed‚ – Regulation and censorship‚ The Arrival of Sound Cinema in Japan • Sound cinema arrived comparatively late in Japan. WHY? • 1st sound film: Heinosuke Gosho’s My Neighbour’s Wife & Mine (1931). The Only Son (1936) The WWII and Its Effects
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The social importance of film in the 21st century is extremely evident to be a powerful form of communication. Through sound and images filmmakers make use of technical‚ symbolic‚ audio and written codes to convey strong messages. These themes are portrayed in all types of films such as documentaries‚ commercials and even Hollywood blockbusters. As time moves forward so does the ability to connect‚ through film‚ with the social aspects of our age. Every story‚ every image‚ every sound has an impact
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