Kodak and Fujifilm Assignment 1: Kodak and Fujifilm Gyongyi Molnar Professor David Penkrot Strayer University- BUS 302 November 3‚ 2013 Describe the history and core business of each company. Kodak‚ formerly known as Eastman Kodak Company‚ was founded by George Eastman in 1888. The company’s early success was based on the launch of its revolutionary camera which simplified the photo taking process (Kodak‚ n.d.). Kodak’s main focus was photography and imaging‚ and its products ranged from
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At your request‚ I have compiled information on Eastman Kodak Co.‚ so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production)‚ a past obstacle Kodak has had to face and overcome‚ and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman‚ the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that
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16b Eastman Kodak Eastman Kodak appears to be profitable even though their net income has decreased. They show an increase in sales since from 2002 to 2004‚ but their operating costs also increased by 15.3 % from 2002 to 2003. The increase in sales was primarily through acquisitions and the impact of foreign exchange rates on their holdings. Kodak’s largest holding‚ Digital and Film Imaging Systems‚ experienced a 1% decrease during this period. In a comparative analysis of the years
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Eastman Kodak Company: Funtime Film 1. Diagnose the reasons for Kodak’s market share loss and make your assessment of the likely development of the market if Kodak maintained the status quo. Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are: I. Consumers are tending to view film as a commodity‚ often
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EASTMAN KODAK CASE STUDY Cathy Jo Biddinger Advanced Auditing Professor June 16‚ 2013 EASTKOD 2 Eastman Kodak Evaluating the financial condition of Eastman Kodak can be troublesome. Per my evaluation of their quarterly report which was found at http://www.kodak.com‚ some red flags have appeared that the auditors should be aware of. These stand out and should have special focus on. This quarterly report is based on the companies’ business
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EASTMAN KODAK For many years‚ Eastman Kodak had a virtual monopoly in film production. This market power resulted in large profits. It also permitted Kodak to control the timing for introducing new products to the marketplace and responding to changes in consumer demands. By the 1980s‚ Kodak ’s market environment had changed materially. The Fuji Corporation produced high-quality film that eroded Kodak ’s market share. Increased competition also came from generic store brands. In addition‚
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Analyzing Managerial Decisions: Eastman Kodak Victoria Callan Saint Leo University Managerial Economics MBA 540-MBOL4 James Larrieve August 02‚ 2013 Analyzing Managerial Decisions: Eastman Kodak With the slogan “you press the button‚ we will do the rest”‚ George Eastman (a high school dropout) put the very first simple camera into the hands of a world of consumers in 1888 ("History of Kodak‚" n.d.‚ para. 1). For many years‚ Eastman Kodak was virtually the only film manufacturer around so they
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Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years‚ in addition to being brand-aware‚ customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence. Kodak plans to address this issue by introducing a new brand‚ “Funtime” in the economy brand segment. Kodak also proposes to replace
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Summary of Eastman Kodak Company: Funtime Film Situation Analysis: Current product offerings of Kodak: Product Segment Focus of the product Competition Ektar Super Premium Professionals and serious amateurs Fuji Reala @ 10% higher price Gold Plus Premium Brand Flagship product Agfacolor Industry: Market is stagnant with annual unit growth rate of 2%. Kodak has overall 70% market share in films sold in US. Consumer Behaviour: 50% customers are Kodak Loyal‚
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Datamonitor’s Eastman Kodak Company - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Eastman Kodak Company manufactures and markets a range of consumer and professional imaging products. The company primarily operates in the US‚ Europe‚ Middle East and Africa. It is headquartered in
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