PROCESS (Internal Assessment) TOPIC:- EASTMAN KODAK COMPANY 1994 CAMPAIGN CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus SUBMITTED TO:- SUBMITTED BY:- Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR SUBJECT: Paper - III Panjab University‚ Chandigarh. SUBMITTED ON:- 27th November‚ 2011 THE COMPANY Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic
Premium Public relations Photographic film
KODAK PEST Political US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005). The company operates in different countries around the world therefore it needs to comply with those countries regulations for example‚ taxation policy and employment laws. The company has to take into account the stability of the government in countries where it operates to try and minimize political
Premium Digital camera Digital photography Image sensor
Second Industrial Revolution‚ signifies a thought-provoking evolution of change in America. In 1887‚ an entrepreneur‚ and inventor from New Yorker‚ by the name of George Eastman‚ came up with the slogan‚ “You press the button‚ we do the rest.” This slogan distinguishes one of the best discoveries during this time. George Eastman invented a single box with a single shutter speed and fixed focus lens. It was a wooden‚ light-tight box with a simple lens and shutter that was filled with film. For years
Premium Industrial Revolution United States United Kingdom
films (Grayson‚ “How Color Changed the Movies). Following the timeline of the development of color in film‚ after the Lumière brothers in 1903‚ Kodak‚ an emerging photography company‚ introduces kodacolor in 1928. Again‚ in 1932‚ the Lumière brothers come up with an improvement of the autochrome process called
Premium Color Photography Light
GEORGE EASTMAN This paper is on a man who had very humble beginnings and through his ingenuity and curiosity was able to enhance the culture we live in‚ even today through his inventions in photography. For without his invention of the roll film‚ photography might be a much more difficult process than we are used to in this day and age. Mr. George Eastman was born on July 12‚ 1854‚ in Waterville‚ NY. His father‚ George Washington Eastman‚ ran a business school where he taught bookkeeping
Premium Photographic film Photography
Relevant Facts: Kodak has a long history that spans over 130 years. Founder George Eastman patents photographic film stored in a roll in 1884. In 1888 he implemented the first camera to complement his film roll. Kodak was then founded in Rochester‚ New York in the early 1890’s and by 1900 the Brownie camera was made a sparked photography to the masses. In 1975 Kodak was the first company to build a functioning digital camera that stored images on a cassette tape. In 2004 Kodak stopped selling film
Premium Camera Photographic film Marketing
the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline‚ regain market share and increase share holder value. Kodak’s strategy is to reposition itself by targeting a new segment of price sensitive customers and re-segmenting the super premium customers’ space by including a wider segment of special occasion customers. Supporting facts for the problem statement: Kodak has overwhelming market domination‚ but its US market
Premium Marketing Stock market Brand
1. Kodak Stakeholder Impact Analysis Shareholders The shareholders of Kodak want a good return on their investment. Kodak has been exhausting resources through acquisitions and joint ventures with other companies‚ which leads to decreased shareholder profits. Kodak lost over $1.7 billion in already manufactured cameras and a patent suit where Polaroid sued them for violations on seven of their patents which also led to decreased shareholder profits. Competition was increasing in all areas and
Premium Stock market Marketing Shareholder
PRICING STRATEGIES AT HP AND KODAK When marketing products‚ it is very unlikely that consumers will purchase every products created. The days of creating products and marketing to all consumers are over. Customers have wants and needs and they know where to go and find their wants and needs. The objective to a successful marketing campaign is to separate your product from the competition. Michael Porter developed a model to formulate strategy’s to gain competitive advantages over the competition
Premium Marketing Generally Accepted Accounting Principles Balance sheet
KODAK FUNTIME ANALYSIS 1. Diagnosis of the reasons for Kodak’s market share loss and assessment of likely development of the market if Kodak maintained the status quo. Answer: Kodak had been experiencing a loss on market share from 76% to 70% over the past five years‚ which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp.‚ wooing consumers with low-priced versions. If Kodak did nothing to deal with the situation‚ either in pricing or creating something
Premium Brand Marketing Photographic film