in India are sold on credit. M&M sells ‘Swaraj’ brand of tractors. When Mahindra & Mahindra (M&M) acquired Punjab Tractors Ltd (PTL) for RS 1‚489 crore in March 2007‚ the latter was a pale outline of its former self. Why? Chennai-based Tractor and Farm Equipment (TAFE ) bought Eicher Motors’s tractor division‚ increasing its market share to 22%. This brought TAFE‚ whose earlier market share was just 14 per cent‚ within striking distance of M&M‚ whose share was 31 per cent.
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“Describe the impact of the digital revolution on marketing and on consumer behaviour” What is Digital Revolution? It is the change to digital technology from analog mechanical and electronic technology which happened during 1980s and still going till today. What is Marketing? Marketing is a process of selling and promoting good and services; it involves market research as well as advertising. What is Consumer Behaviour? It is a study about people‚ who are consumers of how‚ why‚ when‚ and
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Digital Signature Act 1997 The primary intent of the Digital Signature Act 1997 is to regulate the use of digital signatures and to provide for matters connected therewith. We start with the privacy implications of digital signatures in general. A digital signature is a ’message digest’ encrypted using the sender’s private key. The recipient can recreate the message digest from the message they receive using the sender’s public key. He can then compare the two results to satisfy himself
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The belief of the Digital Divide relates to our subject matter in communications‚ is the Divide concerning those who have access to the internet and those who don’t. There is a high number of Americans and people world-wide whom go online‚ as well as have access to the internet‚ and there is a large margin amongst individuals who have access to technology and persons who do not may be broadening. It also has meant that there is a divide among groups of individuals centered on one or more facets of
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“THE DIGITAL DIVIDE” Interaction between people and technology‚ most especially the COMPUTER‚ has greatly increased as we begin to enter on the twenty-first century. People’s ability to access computers and INTERNET has become very important to completely familiarize their selves in the economic‚ political‚ and social aspects of the world. Unfortunately‚ not everyone has access to this technology. The idea of the “digital divide” refers to the expanding gap between the needy members of society;
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Agenda of Meeting Definition: A meeting agenda is the list of items that participants hope to accomplish at a meeting. The agenda should be distributed to participants several days in advance of a meeting‚ minimally 24 hours‚ so that participants have the opportunity to prepare for the meeting. In combination with meeting minutes‚ the documentation that participants receive following a meeting‚ the agenda is the plan for the meeting and the reported follow-up for the prior meeting. When you develop
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Handling Meetings The secretary’s role at meetings The Secretary is crucial to the smooth running of a Management Committee meeting. This involves activities before‚ during and after Committee meetings. In order to be effective‚ the Secretary of the Management Committee should ensure that they carry out the following activities: Before the Meeting * Consult with the Chairperson on the order of business for the meeting‚ and the way in which it should be dealt with on the agenda. Decide what
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consider when organising and conducting meetings. OH&S and minutes of meeting b) Explain how it would apply in a workplace. Minutes of a meeting are so motions can be upheld or not. Minutes are important so what happened in the meeting is recorded and everyone who attended or sent apologies has a copy. OH&S legislation is to protect workers and employers. Task 2 Match each of the following meeting types with the correct descriptions below the table. Meeting Types Descriptions (A‚B‚C‚D‚E) Formal
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Meeting Etiquettes Definition: Etiquette refers to good manners required by an individual to find a place in the society. It is important for an individual to behave appropriately in public to earn respect and appreciation. Why is meeting etiquette important? One must learn to maintain the decorum of the work place. It is important to respect one’s organization to expect the same in return. No one would ever take you seriously if do not behave well at the workplace. Meetings are an important
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Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
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