Chapter 12 McKinsey 7S Ch12. McKinsey 7S • • • • • • • • Short Description Background Strategic Rationale & Implications Strengths & Advantages Weaknesses & Limitations Process for Applying Technique Case Study: Kenya Airways FAROUT Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. FT Press 2007. All Rights Reserved. Ch12.2 Ch12. McKinsey 7S Short Description • The McKinsey 7S model is a diagnostic management tool used to test the strength of the strategic degree
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The McKinsey 7S Framework is a management model developed by well-known business consultants Waterman and Peters (who also developed the MBWA-- "Management By Walking Around" motif‚ and authored "In Search of Excellence") in the 1980s. This was a strategic vision for groups‚ to include businesses‚ business units‚ and teams. The 7S are structure‚ strategy‚ systems‚ skills‚ style‚ staff and shared values. The model is most often used as a tool to assess and monitor changes in the internal situation
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kind of study is extremely important to every company‚ since its architecture will determine the path that the company will go through to reach their goals. Many ways to do this kind of analysis exist and are used world widely‚ but the ones that are able to give the best results are‚ in my opinion‚ McKinsey 7s model and Galbraith`s Star model. Both models are useful because they describe very important organisational elements and recognise the interaction between them. Both also require organisations
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competitive advantage and successfully compete in the market. What does a well-aligned strategy mean in 7s McKinsey model? In general‚ a sound strategy is the one that’s clearly articulated‚ is long-term‚ helps to achieve competitive advantage and is reinforced by strong vision‚ mission and values. But it’s hard to tell if such strategy is well-aligned with other elements when analyzed alone. So the key in 7s model is not to look at your company to find the great strategy‚ structure‚ systems and etc. but
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mewWHAT IS THE 7-S FRAMEWORK? DESCRIPTION The 7-S Framework of McKinsey is a management model that describes 7 factors to organize a company in a holistic and effective way. Together these factors determine the way in which a corporation operates. Managers should take into account all seven of these factors‚ to be sure of successful implementation of a strategy. Large or small. They’re all interdependent‚ so if you fail to pay proper attention to one of them‚ this may effect all others as well.
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EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not
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the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself 1.Environmental Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ‚how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses‚train..how these things affect easy jet *Bargaining power of suppliers: if plane manufacturer
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strategy could be defined as a plan or a ploy but also a “pattern”. Strategy coming from patterns can often be seen as the subsequent actions which have had an effect on the business. The forth meaning of strategy is “position”: this refers to the internal and external environment in which the organisation operates in. Finally Mintzberg (1987) suggests that it can also be defined as a “perspective”. This is where the members of an organisation collectively create a strategy which is formed by their
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name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have a good reputation. Understanding your competitors allows you to set your prices competitively and
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1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
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