marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors‚ dealers
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EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not
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Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ‚how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses‚train..how these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ‚how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract
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Strategy Chandler (1990) defines strategy as “the determination of the basic long term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”. Chandler therefore refers to a strategy as determining where you are now‚ where you want to be and what resources you need. However Porter (1996) states that “strategy is the process of creating a unique and valuable position with means of another set of activities”
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Kirgener de Planta 4569 Words. 1 Executive Summary This report will overview the industry EasyJet operates in‚ analyse its structure‚ macro environment‚ strategic group as well as the major strategic issues‚ business strategy and how they sustain competitive advantage. This analysis will involve the status of the company in relation to the status of the overall business. EasyJet Airline
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Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
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name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have a good reputation. Understanding your competitors allows you to set your prices competitively and
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
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environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow: i. Top management ii. Other functions‚ such as finance and accounting‚ Research and Development‚ manufacturing and purchasing iii. Suppliers iv. Marketing intermediaries v. Customers vi. Competitors vii. Public 1.2.2 Macro Environmental Factors These
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