CASE STURDY – easyCar.com 1. EXECUTIVE SUMMARY easycar was a member of the easyGroup family of companies. It was founded by the flamboyant Greek entrepreneur‚ Stelios Haji-Ioannou and was simply referred to as Stelios. The company opened its first location in London on April 20th‚ 2000 under the name easyRentacar. In the same week‚ it opened locations in Glasgow and Barcelona. Stelios’s intelligent move was to stay close to their other company‚ easyJet. They started out with a fleet of 5‚000 Expensive
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1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? In an effective functioning of capital markets‚ the institution and intermediaries help investors and companies to make decisions. This is because they do not have enough information or infrastructure to know how the capital markets work. In details‚ here are the examples of role of players in the institutions and intermediaries. Venture capitalist:
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The Dot-Com Crash 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Broadly‚ the institutions and intermediaries’ primary role involves channeling investors’ savings and funds to new companies that require capital to finance and grow their businesses. Because there is an information gap between investors and companies‚ investors rely on intermediaries to act as the experts on these investments in which
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Case Study Chapter 1: The role of capital market intermediaries in the dot-com crash of 2000 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? i. Venture Capitalist: provides capital for the company in the early stage of development and ensures company to have a good management team and sustainable business. VC demand high return on investment and sells stock usually to public through IPO
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easyCar’s EasyCar opened its first office in London‚ 20 April 2000‚ called EasyRentacar. In the same week‚ easyCar has opened offices in Glasgow and Barcelona. All three cities are popular destinations easyJet. Initially‚ vehicles were able to rent a very cheap for example for € 15 per day plus a one-time charge of preparing the vehicle of 8 €. Each of these locations has had its fleet consisted exclusively of Mercedes A-Class. It was the only vehicle that could be rented at the time of easyCar-in.
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Dot-com bubble The dot-com bubble was a historic speculative bubble covering roughly 1997 – 2000 (with a peak on March 10‚ 2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the Internet sector and related fields. While the latter part was a boom and bust cycle‚ the Internet boom is sometimes meant to refer to the steady commercial growth of the Internet with the advent of the World Wide Web‚ as exemplified by the first release of the Mosaic
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EasyCar is one of the companies under the easyGroup brand name created by Stelios Haji-Ioannou. It is the fastest growing car rental company in Europe because it offers value for money. This is achieved by simplifying the car‚ and passing on the benefits to the customer in the form of a lower price. This low cost car rental idea is not for every consumer. Since the market is segmented into business and leisure travelers easyCar tries to focus all of its efforts to the price sensitive leisure segment
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company through the first few years of trading until sales caught up with operating expenses. Such capital ceased to be available for all practical purposes in the second quarter of 2000 following dramatic falls in the "dot crash" following the Dot-com bubble. Boo would probably have failed for this reason even if the user experience had been excellent and the launch on schedule. Problems with the user experience The presentation of products and content on their site were both imaginative and
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Dot-com companies then and now. How are they different and are we experiencing a new dot-com bubble? Degree : Management with International Business 22 March 2012 Supervisor: Dr John Ahwere-Bafo Candidate number: 100633010 Word count: 9176 Statement of authorship: This dissertation is the sole work of candidate I agree that an anonymised copy of this work may be used by future students in the School of Management as an illustration of good work. Contents: Abstract……………………………………………………………………
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Political- Legal: The 7 days return policy‚ ruled by the Office of Fair Trading (OFT) which stated that easyCar must grant consumers 7-day cooling-off period from the time of reservation in order to cancel their reservation and receive a full refund. EasyCar’s policy of posting pictures of consumers whose cars were 15 days or more overdue which led to legal concerns‚ especially if easyCar posted a wrong picture. Other: Technological factor. The advancement in communication methods such as
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