"Easyjet case staying ahead in the pricing game" Essays and Research Papers

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    Kari Lutro Jesper Sehested Jensen Chris Reinecke-Wilkendorff Springfield Nor’Easters Ticket Pricing Plan When trying to determine the right price level for seats at the Nor’eastern minor league games‚ Buckingham should keep in mind that he is dealing with a very price sensitive audience. The average income in Springfield is very low‚ since the city manly consists of working class households. This fact is backed up by the survey that states that 94% of the respondents had a household income

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    Pan Am Games Case Study

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    the door‚ and perhaps sue them for the $1.1-billion overrun. But in this case‚ the $1.1-billion overrun belongs to former Ontario premier David Peterson’s Pan Am Games organizing committee‚ and even though two officers were fired‚ expenses continue to climb. By the time they’re finished‚ I’ll bet it will cost $3 billion -- well over double the amount we were told in the beginning we would be paying. But considering that the Games are a big hit with influential folks in Toronto‚ there’s not nearly as

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    games

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    In general‚ games played at home provide a wholesome activity for the entire family. Many people find that the time spent playing games at home contributes to feelings of closeness among family members‚ thus giving them time to relax together and promote familial ties. Three types of games played at home that have remained popular over the years are card games‚ board games‚ and outdoor or backyard games. Firstly‚ there are card games which have remained popular in many homes. Bridge‚ canasta

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    Nokia's Pricing Strategy

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    Supervisor: Livia Marian Department of Business Administration Examination number: 402966 Number of Characters: 55.272       Is  Nokia’s  performance  in  the  Smartphone   market  affected  negatively  by  marketing   strategy  decisions?   Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013   2  of  34   Table of Contents   Abstract

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    brand. A well-designed and marketed product can command a price premium. [pic] Pricing decisions are clearly complex and difficult. Holistic marketers must take into account many factors in making pricing decision—the company‚ customers‚ competition‚ and marketing environment. Pricing decisions must be consistent with the firm’s marketing strategy and its target markets and brand positionings. . UNDERSTANDING PRICING [pic] Price is not just a number on a tag or an item. A) Throughout most

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    Choosing the Wrong Pricing Strategy Can Be a Costly Mistake: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=792) Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Published : June 04‚ 2003 in Knowledge@Wharton Prices have been at the center of human interaction ever since traders in ancient Mesopotamia -- our modern-day Iraq -- began keeping records. Who doesn’t love to guess what something costs – or argue about what something ought to cost? So it

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    com/rpm FUTURES The future of revenue management and pricing science Phi Hoang Received (in revised form): 1st August‚ 2006 Walt Disney World E-mail: Phi.Hoang@disney.com Phi Hoang is currently Director of Decision Science for Revenue Management at Walt Disney World where he is responsible for overseeing the strategic direction for applying operations research and statistical techniques to solve complex revenue management and pricing problems. He has been with Disney since 1995 and has played

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    ------------------------------------------------- Willingness to Pay Extra for Love in Paris: A Hedonic Approach to Pricing Hotel Rooms in Paris ------------------------------------------------- ABSTRACT Purpose – This study aims to investigate the impact of a variety of hotel amenities on the rates charged for hotel rooms in Paris Methodology/Approach – The authors employ a hedonic pricing method and use online data obtained from 128 hotels from TripAdvisor.com and the hotels’ respective homepages

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    NEGOTIATION Negotiation theory Last updated 9 months ago The foundations of negotiation theory are decision analysis‚ behavioral decision making‚ game theory‚ and negotiation analysis. Another classification of theories distinguishes between Structural Analysis‚ Strategic Analysis‚ Process Analysis‚ Integrative Analysis and behavioral analysis of negotiations. Individuals should make separate‚ interactive decisions; and negotiation analysis considers how groups of reasonably bright individuals

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    © 2004 Department of Statistics Malaysia The Development of the Automobile Industry and the Road Ahead Mohd. Uzir Mahidin and R. Kanageswary Abstract This paper discusses the development of the automobile industry in Malaysia in terms of production and sales of motor vehicles. The Malaysian Automotive Policy has been the key impetus for the development of automobile industry leading to the dominance of the national car in the ASEAN motor vehicle market since 1998. However in 2003‚ Malaysia

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