which need to strengthen no matter how good is it. There is some recommendation we would like to give Maybank. Currently‚ Maybank has go through many CRM project to increase customer retention beside attract more new customer. Based on that‚ we would like to recommend Maybank should build a higher customer service performance staff culture before the CRM project implemented. This culture can be build through strengthen the objectives of Maybank which is “humanizing financing service across Asia”. The
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methods‚ strategies‚ software and other web-based capabilities can be used by an organization to improve its customers’ knowledge in term of products and services provided. It is called Electronic Customer Relationships Management (Chaffey‚ 2009). E-CRM can also improve its product value-added provided to their customers as it can satisfy customers’ sophisticated demand by capturing‚ integrating and distributing data gained by that organization at its Website (Shan and Jea‚ 2003). Because of e-CRM’s
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I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe‚ namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio‚ future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion‚ there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
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2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization‚ short times on airport‚ charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states
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following report will aim to identify and categorise risks to easyJet as a company. By identifying risks to the company we are able to see what risks the company have and potentially how to avoid or deal with them. Then by classifying them in groups it may be possible to tackle a few risks with one solution. After listing the risks and putting them in a risk matrix‚ the report will then aim to explain how the risk will affect easyJet and justify the position of it in the risk map. The way the report
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CRM programs at Westside Each west side outlet blends products‚ ambience‚ customer service and facilities to create a stand out shopping experience. * The stores are spacious (10‚000 to 20‚000 square feet each)‚ designed to look and feel international‚ and products are displayed attractively. * The Westside outlets in Mumbai and Hyderabad have an additional drawing card: Taj Cafés that serve delicious pastries‚ sandwiches and coffee. Something new every week Repeat customers or those
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IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry sector from the position of Easyjet. It will give a brief history into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as well as the external threats and opportunities. Competitors will be analysed through the use of porters 5 forces model. Recommendations will be made for easyJet’s marketing strategies for the next
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Abercrombie (children)‚ Hollister & CO‚ and Gilly Hicks‚ and also operate a post grad subsidiary brand. His principal competitor are Gap/American outifithers/Ourban Outfitters. A&F sell clothes and accessories for Man‚ Woman and Young. As we know CRM is about « managing‚ bulding profitable customers relashionship by delivering Superior value and satisfaction » now we are going to see the différents méthodes using A&F : - Firstly a website online shop is providing to customers has multiples functions
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McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily.[4] In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚[5] and owned the restaurant chain Boston Market until 2007.[6] A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself
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ANALYTICAL CRM HOMEWORK 3 By RAKHI LADDAR (UIN: 622003139) Initially a connection is established. To perform the task of performing data mining through excel first a connection needs to be established to sql server. Server used is infodata.tamu.edu. Classification- Builds a model that describes the class (target) attribute as a function of input attributes. The outcome is a decision tree or a neural network or a logistics regression. Below a series of screen shots‚ using classification
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