Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors products 2.4.5. Competitive advantage of Turkish Airlines. 3. Strategic Marketing Focus. 3.1. Mission 3.2. Goals and Objectives 3.3. Values 3.4. Core competencies 3.5. External Environment -PEST Analysis 3.6. Internal Environment
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AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT) Euromonitor International March 2012 AIR ARABIA EGYPT IN TRAVEL AND TOURISM (EGYPT) Passport I LIST OF CONTENTS AND TABLES Strategic Direction ........................................................................................................................ 1 Key Facts ..................................................................................................................................... 1 Summary 1 Summary 2 Air Arabia
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INTRODUCTION Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations’ success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining
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who made key changes to the airline. It was under the guidance of Michael O’Leary‚ Ryanair reframed as low-cost airways across Europe. Ryanair is the main developer of low-cost model in European airline industry apart from the closest competitor Easyjet. It started of providing airline services between 2 countries Ireland and the United Kingdom. Now‚ Ryanair has destinations in 26 countries with 950 routes. In this case study we will mainly focus on two major points. Why Ryanair has been successful
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North’s favourite airline” /“Friendly low fares” (Jet.com‚ 2012) Market structure of the low-cost airline industry Market Share: The low-cost airline industry is dominated by a few large companies. (See appendix 1). Jet2.com’s main competitors are Easyjet‚ Ryanair and British Airways. However it is very difficult to determine all the competitors due the company’s diversified presence in more than 10 countries. In the UK there are 7 other low-cost airlines which shape the market creating more competition
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first movers because many ‘copycat’ airlines have tried to follow suit. Davy (2003) believes that there are only two pan-European low cost operators where first mover advantage and scale and cost efficiencies gave the two largest players‚ Ryanair and Easyjet‚ a significant advantage. In fact‚ since deregulation‚ of the 80 low cost operators that had begun operations‚ 60 had gone bankrupt (Lee‚ 2000). Michael O’Leary is so confident that this particular aspect of
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IntroductionRyanair was founded in July 1985 by the three brothers‚ Catlan‚ Declan‚ and Shane Ryan‚ with the financial assistant of their father Tony Ryan. As a beginner commercial carrier‚ its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport‚ the second busiest airport in London after Heathrow. Later on‚ regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on
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Introduction Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. CRM systems for marketing track and measure campaigns over multiple channels‚ such as email‚ search‚ social media‚ telephone and direct mail. These systems track clicks‚ responses‚ leads and deals. CRM systems can be used to create‚ assign and
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Contents * Introduction........................................................................................................................... 2 * Brief Background of British Airways....................................................................................... 2 * The Marketing Mix................................................................................................................ 3 * S.W.O.T. Analysis............................................
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Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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