Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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T. (2004). Tourism and Transport. Retrieved March 29‚ 2010‚ from ETC Proceedings: http://www.etcproceedings.org/paper/low-cost-airlines-social-inclusion-or-social-exclusion easyJet announces 10 new routes for 2010. (n.d.). Retrieved March 30‚ 2010‚ from fly lowcost airlines: http://blog.flylowcostairlines.org/2009/11/30/easyjet-announces-10-new-routes-for-2010/ Ryanair News. (n.d.). Retrieved March 30‚ 2010‚ from Ryanair: http://www.ryanair.com/en/news/rte-en-140607 The Airline Industry. (n.d.). Retrieved
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products such as fuels and lubricants. • A direct-response medium. For example‚ easyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the easyJet site by clicking through to it. Similarly the easyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. • A platform for sales transactions. For example‚ easyJet sells flights online to both consumers and business travellers. • A lead-generation
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Analysis ******** Diagram ********* The above model demonstrates the principal element of Value Chain Analysis for an organization such as Easyjet. The integration of the above elements ultimately delivers great margin potential and thus the ideal high profitability status. I will provide a detailed analysis of this model to highlight the core capabilities of Easyjet: Infrastructure ������ Main headquarters based in Luton. ������ Provides excellent communication with motorways‚ railway lines and
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aviation is a major cause of climate change. For example‚ Easyjet‚ in 2006‚ described the view that global flights are adversely affecting the environment as “hysterical persecution” (Cheapflights‚ 2006). Andy Harrison‚ Chief Executive of Easyjet also added that the European Commission’s own information on aviation impact shows that “too much of the debate has been based upon inaccurate and one-sided information”. More recently Easyjet have stated on their website that despite aviation causing
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Kolb case study * Which are the main conclusions you extract from Hank Kolb case? 1. What are the causes of the quality problems on the Greasex line? Display your answer on a fishbone diagram. Fishbone Diagram The groups of problems defined above are the materials for the fishbone diagram. Within this fishbone diagram we can see the cause and effect relationship and how these smaller problems lead to poor quality assurance as a whole 1. Problems with Suppliers Low quality
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that have affected the nature of costs in the airline industry since 2000. How have these factors affected pricing decisions? 1) Company and product costs Cite an example of easyJet‚ it was expecting its pre-tax profits to drop by 45 percent due to higher fuel expenses. Energy costs have casualties leading to easyJet announcing that it would have to cut flights over the coming winter period. Across the industry‚ fuel costs account for 40 percent of the total airline costs compared to just 13
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Business. 1st Ed. Routledge. easyJet (2008) Introduction to easyJet [online]. Available from: http://www.easyjet.com/en/Investor/investorrelations_introduction.html [Accessed 28th December 2008]. Elliot‚ B. Elliot‚ E. (2008) Financial Accounting and Reporting. 12th ed. England: Pearson Education Limited. Flybe (2008) Company Information [online]. Available from: http://www.flybe.com/company_information/default.htm [Accessed 26th December 2008]. Flyer Air Portal (2009) easyJet plans greener airliner [online]
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McNutt‚ Signalling‚ Strategy & Management Type 2. Cook M. and Farquharson C.‚ (1998) Business Economics; First edition 3. Michael R. Baye‚ Managerial Economics and Business Strategy 4. www.easyjet.com. Easyjet Plc Annual Report & Financial Statements for the year ended 30 September‚ 2008 Easyjet Analyst and Investor Day.
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form is to be used as the first page for all coursework submissions. 1. Introduction Low Cost Airlines (LCAs) are airlines provide cheap prices for relatively short-distance flights in a specific region. The typical low cost airlines are Ryanair‚ Easyjet‚ Southwest‚ and Air Asia. This essay mainly discussed the competition in European market. First‚ it will describe the main features that LCAs have. Next‚ it continues to discuss the operations strategies linking to the marketing strategies. At last
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