COMPANY PROFILE easyJet plc REFERENCE CODE: 2E6ADD86-5D3A-4E9C-A7FE-1CC3DE06A90F PUBLICATION DATE: 12 Sep 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. easyJet plc TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..............................................................................................
Premium Tourism Airline London Gatwick Airport
Share on emailShare on printShare on linkedinShare on twitterShare on facebookMore Sharing Services Fishbone Diagram Background The Cause & Effect‚ or Fishbone Diagram‚ was first used by Dr. Kaoru Ishikawa of the University of Tokyo in 1943 - hence its frequent reference as a "Ishikawa Diagram". This diagram is used to identify all of the contributing root causes likely to be causing a problem. This methodology can be used on any type of problem‚ and can be tailored by the user to fit the
Premium Ishikawa diagram Kaoru Ishikawa
1. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political‚ social or the economic environment. The marketing decisions of the industry are to an extent based on political decisions. Also‚ the condition of the world economy determines the nature of its marketing policies. Changing pictures of the political sphere have a deep impact on the aviation industry scene. There are political factors like liberalization‚
Premium Low-cost carrier Marketing Interpersonal relationship
despite a significant increase in passenger taxes and economic instability around the world. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Return on capital
Premium Debt Income statement Generally Accepted Accounting Principles
Introduction EasyJet was launched in November 1995 with a fleet of two Boeing 737-300 aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness‚ maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe. One firm that has successfully
Premium Airline Low-cost carrier Southwest Airlines
SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
Premium
INTRODUCTION Nowadays‚ the demand of air travelling is increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about
Premium Airline London Gatwick Airport Low-cost carrier
Case study Easyjet 1-In the 1990‚ easyjet says that the internet is not important for her business‚ and they denounced that the internet as something “for nerds”‚ and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected
Premium Airline United Arab Emirates Low-cost carrier
Introduction and History About EasJet A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows
Premium Boeing Boeing 737 Southwest Airlines
FISHBONE DIAGRAM The cause-and-effect diagram was initially developed by Japanese quality expert Professor Kaoru Ishikawa. In fact‚ these diagrams are often called Ishikawa diagrams; they are also called fishbone charts for reasons that will become obvious when we look at an example. Cause-and-effect diagrams are usually constructed by a quality team. For example‚ the team might consist of service designers‚ production workers‚ inspectors‚ supervisors‚ quality engineers‚ managers‚ sales representatives
Premium Ishikawa diagram Kaoru Ishikawa Diagram