N11/3/BUSMT/HP1/ENG/TZ0/XX/M MARKSCHEME November 2011 BUSINESS AND MANAGEMENT Higher Level Paper 1 23 pages –2– N11/3/BUSMT/HP1/ENG/TZ0/XX/M This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of IB Cardiff. –3– N11/3/BUSMT/HP1/ENG/TZ0/XX/M The markbands on pages 3–6 should
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The Three Stage Model of Service Consumption Pre-Purchase Stage I am a lover of spicy foods and from time to time‚ I have serious cravings to have food that will burn my tastebuds. Last weekend was one of those days where my need for spicy food aroused and in no time I took the internet to find the place which served the spiciest food here in Melbourne. The criteria’s I was looking at was food which is not only spicy but also tasty and a full dinner course which will cost me not more than
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Comprehensive strategic analysis and evaluation of this business enterprise which answers the following questions 1. In-depth environmental analysis of the European Airline industry and discuss the implications for the budget sector and especially for Ryanair. 2. An integrated understanding of the functioning of a company – its human and technical operations‚ leadership‚ customer relationships and financial structure. 3. Implications of the internal functioning to create viable strategic positioning
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IS STRATEGIC CORPORATE PLANNING RELEVANT IN THE 21ST CENTURY? This essay will discuss the benefits of corporate strategic planning. Firstly‚ we will look at what strategy is‚ and why strategic planning is important to an organisation. Secondly‚ what types of strategic models are used for planning‚ and finally given that organisations are increasingly complex and market dynamics are constantly changing is there a need for strategic corporate planning in the 21st century. It is hard to get a proper
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efficiency and effectiveness. Using the slogan “Now Everyone Can Fly‚” AirAsia positioned itself successfully in the niche LCC market. AirAsia was the creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British Airways‚ Fernandes decided to start his own low cost airline. He then met with former Ryanair operations director‚ Conor McCarthy and the two developed a plan on starting up a LCC to serve South-East Asia.
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price Supplier ’s Bargaining Power : HIGH Entire fleet is made up of Boeing aircrafts. Fuel prices are fluctuating. Regional Airports can increase the fees. Internal Rivalry : HIGH Highly competitive Low Cost market with Easyjet‚ Aer Lingus‚etc. Easy to imitate the Low Cost model by a Full Service airline. PESTEL ANALYSIS; Political: HIGH Political stability within europe but risk of tighter regulations. Airport Security restriction and enhanced passenger
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Instructions to the Students Students must keep a copy of this assessment. Plagiarism/Cheating is a serious offence. If a student is found plagiarising/cheating‚ it may result in a penalty of suspension/cancellation of student’s enrolment. I declare that this assessment is my own work. The material in this has not been submitted in any other formal course of study. Student signature: Date: Penalty for late submission: 10% off mark per day that it is late. After three (3)
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Final Project: Time Traveling Art Historian Book Chapters With great excitement this book is written to share my analysis of artwork from the three time periods that I was so fortunate to visit during my recent time travels. The first time period I visited was the Italian Renaissance. The beautiful architecture of the Renaissance reflects symmetry‚ proportion‚ and geometry similar to the architecture from ancient Rome. The second time period I visited was the Old Kingdom of Egypt. The religious
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Summary of tools and techniques It helps to organize tools and techniques into a systematic summary if possible. A useful list that organizes quality tools is on the website www.pmiwestchester.org. Collecting Understanding Understanding Analyzing Solving Data Data Processes Processes Problems ________ ___________ ___________ ________ ___________
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Supply Chain management Assignment 1 Submitted to: Sir Munawwar Ahmed This assignment discusses the supply chain concepts being used in various companies. Submitted by: Samir Malik 10/24/2013 Program: MBA 1. Wal Mart’s Secret Of Everyday Low Prices: It can be observed that over the years Wal Mart has become the largest retailer with highest sales. This is due to the effective management of the supply chain. Wal Mart used the logistics technique of “Cross Docking” which resulted in
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