Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the ’easy’ philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price‚ on the basis of the "real value" of the basics of the service provided‚ avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown in figure 1
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This report characterises the strengths‚ weaknesses‚ opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths‚ weaknesses‚ opportunities and threats are summarized in the table below and form the structure of the SWOT analysis. Strengths Weaknesses • Solid financial growth • Strong brand name • Effective business strategy • Delicate cost position • Management team Opportunities Threats • Fleet expansion • New routes and expanded operations • Strong competition
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look into reduce the costs are like using the no frills strategy‚ reducing the number of travel agents‚ reducing the aircraft stay in a airport (which reduce the fees to be paid for the airports). The above are the some of the strategies used by the easyjet airways and also they used their resources to maximum extent like they operated Boeing flights for 11 hours per day compared to their rivals who used 6 hours per day. Rising middle class all over the world is also another factor which makes the budget
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EasyJet is Europe’s leading low-cost‚ no frills airline. When it was created eight years ago‚ easyJet was a bold new venture aiming to change the rules of its market. Since its first flight in November 1995‚ the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh‚ served by two Boeing 737 aircraft‚ to one that offers 125 routes from 39 European airports‚ operating 72 aircraft (November 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly
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CONTENTS PAGE 1. – Introduction_________________________p. 3 2. – Application__________________________p. 4 2.1. - Easy Jet profile__________________p. 4 2.2. - PESTEL Analysis__________________p. 4 2.3. - Porters Five Forces________________p. 5 2.4. – SWOT__________________________p. 7 3.0. - The Challenge_______________________p. 7 4.0. – Recommendation____________________p. 8 5.0. – References_________________________p. 8 1. - INTRODUCTION According to Boddy
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I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe‚ namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio‚ future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion‚ there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
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2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization‚ short times on airport‚ charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states
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following report will aim to identify and categorise risks to easyJet as a company. By identifying risks to the company we are able to see what risks the company have and potentially how to avoid or deal with them. Then by classifying them in groups it may be possible to tackle a few risks with one solution. After listing the risks and putting them in a risk matrix‚ the report will then aim to explain how the risk will affect easyJet and justify the position of it in the risk map. The way the report
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IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry sector from the position of Easyjet. It will give a brief history into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as well as the external threats and opportunities. Competitors will be analysed through the use of porters 5 forces model. Recommendations will be made for easyJet’s marketing strategies for the next
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The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost
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