201 - Marketing Management. 1. Marketing Concepts – Marketing Concept‚ Marketing Process‚ Marketing Mix‚ Customer value‚ Customer Satisfaction and delight‚ Functions of Marketing 2. Marketing Planning- Analysis of Marketing opportunity‚ Product Market Selection‚ Process of Marketing Planning and Contents of Marketing Plan 3. Sales Forecasting Concept and methods‚ Introduction to Marketing Research-Process- Scope‚ Obstacles in acceptance. 4. Consumer Behaviour- Factors influencing consumer
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EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Initially‚ they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. (Jones‚ 2007) In 1996‚ they replaced the leased aircraft by purchasing four second-hand aircraft. They contracted to buy 12 brand new 737s from Boeing in 1997. They successfully bought 40% of Swiss charter operation‚ Tea Basel AG in 1998.( Sull‚ Kuemmerle and Cabral‚1999‚20-38) In the year 2000‚ easyJet succeeded
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Operating income is expected to decrease by $1‚230‚000 ($1‚640‚000 − $410‚000) if Ms. Schoenen’s proposal is accepted. The management would consider other factors before making the final decision. It is likely that product quality would improve as a result of using state of the art equipment. Due to increased automation‚ probably many workers will have to be laid off. Garrett’s management will have to consider the impact of such an action on employee morale. In addition‚ the proposal increases the company’s
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Statements on Management Accounting PRACTICE OF MANAGEMENT ACCOUNTING TITLE Definition and Measurement of Direct Material Cost TABLE OF CONTENTS Definitions . . . . . . . . . . . . . . . . . . . . . . . . . Materiality . . . . . . . . . . . . . . . . . . . . . . . . . Material Quantities . . . . . . . . . . . . . . . . . . . Material Lost in the Production Process . . . . Samples‚ Prototypes‚ and Initial Production Runs . . . . . . . . . . . . . . . . . . 1 2 2 2 3 Unit Price of Direct Material
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INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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[pic] Financial Accounting Case Study: ARM Holdings Plc Stock Market Value vs. Visible Equity The Tech Market Amplification [pic] Lex Bradshaw-Zanger January 2003 Stock Market Value vs. Visible Equity – The Tech Market Amplification Introduction How do we place a value on knowledge? In fast-growing sectors like biotechnology and computer software‚ including some parts of GIS (Geographic Information Systems)‚ a large part of the value of
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Pergamon PII: European Management Journal Vol. 17‚ No. 1‚ pp. 20–38‚ 1999 © 1999 Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL‚ London Business School‚ and Commentators‚ Constantinos Markides‚ Walter Kuemmerle‚ Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years‚ it was widely
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SREERAM COACHING POINT COST Management Test Questions & Suggested Solutions by L. Muralidharan‚ FCA.‚ Grad. CWA.‚ COST MANAGEMENT - TEST QUESTIONS & SOLUTIONS Question: 1 Bharata Ltd is considering proposals for design changes in one of a range of soft toys. The proposals are as follows: (a) Eliminate some of the decorative stitching from the toy. (b) Use plastic eyes instead of glass eyes in the toys (two eyes per toy). (c) Change the filling material used. It is proposed that scrap fabric
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Study Corporate success of EasyJet EasyJet focuses on a cost leadership strategy and differentiation strategy. Central to the ’easy’ philosophy is yield management. The Easy model provides to the customer functional services at the lowest possible price‚ on the basis of the "real value" of the basics of the service provided‚ avoiding any unessential frills. EasyJet was launched in 1995 and was the pioneer in the economical airlines segment. The PESTEL analysis of EasyJet airlines shown in figure 1
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