ASTANA CITY Marketing 11.816 Prepared by: Aigerim Karimova Kambar Sagintayev CONTENT • Introduction • Mission‚ vision and goals • PEST analysis • SWOT analysis • Growth strategy • Conclusion • Literature INTRODUCTION “Astana – personification of a new‚ dynamically developing Kazakhstan‚ a symbol of renewal‚ a symbol of independence of our Republic!” © Nursultan Abishevich Nazarbayev Astana is the capital city of Kazakhstan. It is located on the Ishim River in the north portion of Kazakhstan
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by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. PESTEL analysis[edit] The six environmental factors of the PESTEL analysis are the following: Political factors[edit]
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THE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world
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and Millennium Partners. Failure to resolve the issue could prematurely end the partnership. PEST ANALYSIS (ADAPTATION) ECONOMIC POLITICAL • Stable Economy • Stable Political Scene • Upcoming Election • Tourism Industry • Unemployment Rate • DOW SOCIAL • Political Events • Leisure/Travel TECHNOLOGY • Y2K • Internet Dotcom boom • Moore’s Law PORTER’S 5 FORCES ANALYSIS Threat of entry Very High Cost Name Recognition Supplier Power Labor Luxury industry
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Business Culture & Strategy 1. External environment EXTERNAL MACRO POLITICAL ENVIRONMENT “Tied House’ system had been broken - the number of pubs which a brewer could operate has been limited” - Companies have been forced to choose between brewing and retailing‚ which resulted in selling brewing operations or chains of public houses and hotels. ECONOMIC ENVIRONMENT “Supermarkets began selling drinks at loss-leader prices” -Supermarkets become competitors to
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your slides prior to the day. You may want to look at using a SWOT or PEST analysis. A SWOT analysis requires you to consider strengths‚ weaknesses‚ opportunities and threats. A PEST looks at external issues such as political‚ economical‚ social and technological factors. We have detailed a number of pointers that may be of help to you. You should consider short term and long term recommendations leading on from your analysis‚ taking into consideration any wider implications. The critique should
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they are important‚ how they connect to each other Diamond-E model: key variables‚ connections among variables‚ principal logic‚ examples External analysis what it is‚ how to conduct one‚ general vs. specific environments‚ benefits and challenges of conducting one PEST factors: elements‚ impact on business‚ questions to answer from PEST analysis Porter’s five forces model: explanation of each force’s impact on industry profitability‚ methods of reducing the impact of each force‚ strategic questions
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.......................3 II. Introduction ...............................................................................3 III. Analysis of Business Environment 1. PEST analysis ..............................................................................3-4 2. SWOT analysis .............................................................................4-6 IV. Analysis of Business Management 1. Financial problems .........................................................................6 2. Operation
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Self Evaluation and Personal Development Plan Creating a personal development plan involves more than simply contemplating what you want from your life and how to go about achieving it. If you want to create a personal development plan that helps you to achieve your goals‚ preparation is the key. To prepare‚ one must have a great deal of self-awareness. This includes clear understanding of personal values and ethics‚ analyzing personality characteristics‚ evaluation of learning styles
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that was blood pressure measuring instrument. But due to no proper logistics systems and weak channels of distribution. SWOT ANALYSIS • STRENGTH • • New product. Time saving. • WEAKNESS • • Absence of channel of distribution. No logistics system. SWOT ANALSIS • OPPORTUNITIES • Company may take help of agencies. • THREATS • Unaware of new product to public. PEST
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