of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates in. PEST is an acronym for the following factors Political Legal Social Technological PEST factors play an important role in
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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MATCH TO EVVIRONMENT & DEVELOPMENTS 4.1.1. DEVELOPMENT SUGGESTIONS 4.2.2 BIBLIOGRAPHY INTRODUCTION EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market‚ after its deregulation in 1992‚ easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines
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INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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Marketing Analysis of easyJet 1.Introduction With the demand on transportation and advancements on technologies‚ airline industry became one of the fastest developing industries on the world. These developments‚ high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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EasyJets History Timeline The humble beginnings of EasyJet started in 1995‚ when Sir Stelios Haji-loannou founded the company‚ with the purpose of offering low cost flights across Europe. October of that year saw the first base being opened at Luton Airport‚ with the first flight taking off on November 10th to Glasgow. The following year in 1996 saw Easyjet conduct its very first international flight‚ initially starting with flights to Amsterdam‚ shortly being followed by Nice and Barcelona. 1996
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to pay. The provision of other services has to be paid separately. The main goal of EasyJet founder needed to offer chance to go for everybody everywhere throughout the Europe at the cheap cost so he discovered EasyJet as minimal effort aircraft organisation. The aim of EasyJet founders was focused with two planes however through brief period this organisation with one of a kind idea for that time known as EasyJet developed quickly so he needed to extend organisation to various nations. At the outset
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Assignment 2.5 Supply‚ Demand and Easyjet The Marketing Mix is the name given to the elements which are the key components which a marketing plan should be based upon. Typically in Marketing literature there are four elements: price‚ place‚ promotion and product‚ however this is now sometimes expanded to incorporate another 3 elements: people‚ physical evidence and process. Pricing policy is clearly very important to the marketing mix and is affected by variables such as firm’s objectives
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