Managing Operations (BSS601-6) Case Study Topic for Assignment 1 Ryanair Ryanair is today one of Europe’s largest and most successful low-cost airlines (LCAs). Operating its low-fare‚ no-frills formula‚ its over 1000 employees and growing fleet of Boeing 737 aircraft provide services between over 30 cities around Europe. Operating from its Dublin headquarters‚ it carries around six million passengers every year. But Ryanair was not always so successful. Entering the market in early 1985
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Introduction British Airways PLC Flying an extensive route network of more than 300 different destinations in more than 70 countries‚ with nearly 250 aircrafts in service‚ British Airways is today the largest airline in the UK and the leader in terms of transatlantic flights globally. They are a group mainly based in Heathrow Airport‚ London Gatwick and Manchester‚ where they operate international & domestic scheduled air services for carriage of passengers‚ freight & mail. In addition‚
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INTRODUCTION Background in Brief Ryanair was established by the Ryan family with a staff of 25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986‚ Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus‚ the two dominant airline carriers on that route‚ by offering fares at lower prices. With two routes in operation‚ Ryanair carried 82‚000 passengers in its first full year of
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Airlines cut capacity. Business Travel World. p8‚ Available from: Business Source Complete [Accessed 12th February 2009]. Calder‚ S.‚ 2006. No frills : the truth behind the low-cost revolution in the skies. 2nd ed. London : Virgin. Citywire‚ 2009. Easyjet expects to make a profit as revenues leap. London: Available from: http://www.citywire.co.uk/Adviser/-/news/market-and-shares/content.aspx?ID=326999 [Accessed 12th January 2009]. Civil Aviation Authority‚ 2007. Air Services at UK Regional Airports
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materials and product demonstrations. Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich. Discounted prices e.g. Budget airline such as EasyJet and Ryanair‚ e-mail their customers with the latest low-price deals once new flights are released‚ or additional destinations are announced. Joint promotions between brands owned by a company‚ or with another company’s brands. For example fast
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Outsourcing Contents What is Outsourcing? 3 Advantages of Outsourcing 3 Disadvantages of Outsourcing 3 Types of Outsourcing 4 Outsourcing for e-Business 5 Real Companies 6 Conclusion 6 Bibliography / References 7 What is Outsourcing? Outsourcing‚ sometimes called offshoring‚ is the act of a company contracting another company to provide or generate services that could be done by the employees of the company. The main reason to do this is because most of the time is cheaper
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unhappy with the lack of power they have over various factors like pricing. If they are successful there will be a change in the level of current competition and therefore in market structure. British airways current competitors are considered to be; Easyjet‚ Ryanair‚ Virgin Express‚ American airlines British Midlands (BMI)‚ and Royal Dutch airlines (KLM). BA which used to call itself the worlds favourite airline has been out-manoeuvred by smaller airlines in fiercely competitive budget flight sector
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Annual percentages of constant price GDP are year-on-year changes; the base year is country-specific. Country-specific note: See notes for: GDP‚ constant prices (National currency). Source: International Monetary Fund - 2008 World Economic Outlook Anaylsis of Economic Malaysia As Malaysian Eclipse emphasizes‚ Malaysia entered the Asian financial crisis 1997 with relatively strong fundamentals‚ partly because of the early set of regulations and restrictions on capital flows that it had instituted in
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UNIVERSITATEA CRESTINA DIMITRIE CANTEMIR MANAGEMENT STRATEGIC ANALIZA SWOT A FIRMEI DEDEMAN sub indrumarea doamnei Gheorghiţa Căprărescu PROIECT EXECUTAT DE ANUL 2 FR GRUPA A MANAGEMENT TURISTIC SI COMERCIAL Cuprins Descrierea organizatiei...............................................................................pag 3 Analiza SWOT...........................................................................................pag 7 Definirea problemei şi a cauzelor producerii ei.
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Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
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