4/21/2009 University of Auckland Service-Dominant Logic – A case Of Singapore Airlines Prepared by: Mai El Haddad‚ Siyuan Wu‚ Wenyan Tang and Talisa Maulgue TABLE OF CONTENTS Introduction........................................................................................................................................................................ 2 Overview of the industry........................................................................................................
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company in the world‚ while the profit is continually decreasing in Europe within recent 5 years (Market Line 2014). It is positively seeking a path to maintain competitive position in European airline market. Two largest competitors are Ryanair and EasyJet in Europe who operate low-cost strategy which learn from Southwest in US‚ and they rapidly capture market share. Air France-KLM is planning to use same strategy to compete with them. Environment is a significant indicator
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COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair ..........................................................................
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Individual Assignment 1: Using a company that you are familiar with‚ explain how factors in the external business environment influence marketing strategies and outcomes The airline business is an industry that is competitive and unique‚ focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline‚ this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The
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My group members and I chose to take on this topic of issue because we felt like it was and still is mostly overlooked today. Furthermore‚ we as a group chose this topic because we all had different education backgrounds and we thought that it would be interesting topic to look up more information on. In the group‚ I was the only one who had a Catholic school background. I had never been into a public school until I came to William Paterson University. Unlike public school which was free‚ my mother
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Essay Plan. Assess why a mix of promotional strategies is important in the marketing of goods and service. 4 Promotional Strategies -Relationships Marketing -Sales Promotion -Advertising -Public Relations… Publicity EXECUTIVE SUMMARY! (hand in hand with eachother to make marketing effecting) Relationship Marketing DEFINE Development of long-term relationships through incentive with individual customers: The ultimate aim of relationship marketing is to create customer loyalty by
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(5) synergy in ingormationtechnology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship‚ Advanced Information Service‚ being able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay well grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia balance sheet‚ further cuts its existing lowcosts at 2.5 US cents per ASK and
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placement‚ product promotion or pricing. • Organizational innovation A new organizational method in business practices‚ workplace organization or external relations Business model innovation – changing the way business is done‚ for example‚ EasyJet‚ Dell computers and global outsourcing Supply chain innovation – improving the way
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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Research in Motion: Managing Explosive Growth January 20‚ 2013 Words Count: 4‚590 Table of Contents Executive Summary 3 Identification 4 Analysis and evaluation 4 External Analysis 4 Competitive environment 4 PESTE analysis 5 Industry Key Success Factors 6 Five Forces Analysis 7 Implications 8 Internal Analysis 8 Financial Analysis 8 SWOT Analysis 9 Corporate and Functional strategies 10 Discussion of alternatives and key decision criteria 11 Recommendations
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