Essex: Pearson Education Limited. easyJet Plc (2008) Annual Report and Accounts 2008 [Online]. easyJet Plc. Retrieved from: http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/result-center/easyJet_ar081.pdf? [Accessed 05 March 2011] easyJet Plc (2009) Annual Report and Accounts 2009 [Online]. easyJet Plc. Retrieved from: http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/result-center/easyJet_AR09_180109.pdf? [Accessed 05 March 2011] easyJet Plc (2010) Annual Report and
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the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when EasyJet purchased the airline Go from British Airways. Now EasyJet and Go both operate under the company name of EasyJet. Vertical integration is when an organisation own companies on two or more levels of the buying chain. Examples of this can be found within “The Big 4‚” all of them own an airline
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PEST Analysis of Airline Industry? Hi‚ I’m doing an assignment conducting a strategic analysis of EasyJet and have to do a PEST analysis of the industry. Can anyone offer me any help outlining the main ...show more Update : I have a good idea about what to cover in each section but I’m ...show more . Best Answer Tristen B answered 6 years ago PESTLE analysis if you are including legal and environmental. Airlines
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changes in ASDA ’s business environment over the last 65 years. ASDA is usually conducting research to identify changes in the business environment and responding to the customer needs its research identifies. One of the research models is PESTE (STEEP). The PESTE model uses the five headings
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4: Had some problems but we sorted it out Q1: How/why do you think that EasyCar was able to succeed in such a highly competitive market? Connect it to a theory that you think is relevant. EasyCar has got a good reputation because of EasyJet. They don’t work with any agents‚ they used their own market. Flexible Different locations and different opening time Information system Predict what it going to be in the future? Good at planning ahead. A risk planning ahead‚ maybe not financially
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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T. (2004). Tourism and Transport. Retrieved March 29‚ 2010‚ from ETC Proceedings: http://www.etcproceedings.org/paper/low-cost-airlines-social-inclusion-or-social-exclusion easyJet announces 10 new routes for 2010. (n.d.). Retrieved March 30‚ 2010‚ from fly lowcost airlines: http://blog.flylowcostairlines.org/2009/11/30/easyjet-announces-10-new-routes-for-2010/ Ryanair News. (n.d.). Retrieved March 30‚ 2010‚ from Ryanair: http://www.ryanair.com/en/news/rte-en-140607 The Airline Industry. (n.d.). Retrieved
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products such as fuels and lubricants. • A direct-response medium. For example‚ easyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the easyJet site by clicking through to it. Similarly the easyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. • A platform for sales transactions. For example‚ easyJet sells flights online to both consumers and business travellers. • A lead-generation
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Analysis ******** Diagram ********* The above model demonstrates the principal element of Value Chain Analysis for an organization such as Easyjet. The integration of the above elements ultimately delivers great margin potential and thus the ideal high profitability status. I will provide a detailed analysis of this model to highlight the core capabilities of Easyjet: Infrastructure ������ Main headquarters based in Luton. ������ Provides excellent communication with motorways‚ railway lines and
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aviation is a major cause of climate change. For example‚ Easyjet‚ in 2006‚ described the view that global flights are adversely affecting the environment as “hysterical persecution” (Cheapflights‚ 2006). Andy Harrison‚ Chief Executive of Easyjet also added that the European Commission’s own information on aviation impact shows that “too much of the debate has been based upon inaccurate and one-sided information”. More recently Easyjet have stated on their website that despite aviation causing
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