Cases Study Strategy in the digital Economy Case study Digital Economy Buying travel on-line: choosing a strategy for the internet age Internet technology is revolutionising the $100 billion global market for travel booking. This case explores the changes and the uncertainty. It raises the question of which strategic route to choose when developing a strategy‚ especially for smaller travel companies. Travel agencies and package tours For much of the past 50 years‚ many travellers have used independent
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Area of Interest: Apple’s flagship phone iPhone 5S concern‚ there was released last week with Samsung Galaxy Note 3 comparison has become the talk of the town‚ indeed equal shares. Note 3 of Qualcomm S800 processor is equipped with the most advanced ; while 5S adopts new A7 and M7 dynamic co-processor chip‚ running twice as fast than the previous generation‚ be no slouch. 5S maintain eight million pixel camera‚ and use better photographic accessories‚ plus iOS 7 improvements‚ shooting to the next
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Module Tutor Table of Contents‚ List of Tables‚ Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s Five Forces)‚ an assignment of competition and evaluation of Key Success Factors. The application David’s Factor Evaluation (EFE) matrix might assist your analytical process (30%) 1200 words Internal Audit: Analysis
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“THY – TURKISH AIRLINES CASE ININM” [pic] Wojciech Łaniecki Esat Murat Atalay Busra Akkulak Mamura Madalieva I Stage Analysis of the internal and external situation. 1. Internal analysis. 1.1Expanding home market economy and favourable demographic: Turkish Airlines
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Case study on low cost airlines (RYANAIR) Preliminary questions: 1. What are your first impressions regarding Ryanair? 2. How would you characterize its marketing strategy? Ryanair (ISEQ: RYA‚ LSE: RYA‚ NASDAQ: RYAAY) is an Irish low cost airline‚ with headquarters at Dublin Airport and its largest operational bases at Dublin Airport and London Stansted Airport. Ryanair operates 182 aircraft on 729 routes across Europe and North Africa from its 31 bases.[1] The airline has been characterised
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INTRO TO STRATEGIC MANGEMENT (LECTURE 1) YOUR THOUGHTS PLEASE • WHAT IS ‘STRATEGY’ AND WHAT DOES IT MEAN TO YOUR ORGANIZATION ? • SOME COMMON RESPONSES Strategy? Means several things to several people at different points of time. (‘Strategy is a series of goals and objectives that is used to run business’ (Strategy is an attempt to combine organizations activity and available resources to achieve stated objectives. (Strategy is the roadmap we use to get to where we want to go’ (Strategy
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GROWTH easyCar’s EasyCar opened its first office in London‚ 20 April 2000‚ called EasyRentacar. In the same week‚ easyCar has opened offices in Glasgow and Barcelona. All three cities are popular destinations easyJet. Initially‚ vehicles were able to rent a very cheap for example for € 15 per day plus a one-time charge of preparing the vehicle of 8 €. Each of these locations has had its fleet consisted exclusively of Mercedes A-Class. It was the only vehicle that could be rented at the time of
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Cost Carriers) have been joining the main stream to survive‚ compete and dominate in airline business‚ mainly on short-haul routes. Given it’s nearly 60% cost advantage (Doganis 2001)‚ some of them did succeed‚ for example‚ Ryanair from Ireland‚ easyJet from UK‚ these two airlines account for more than 80% of market share in scheduled low cost market in Europe‚ according to European Tourism Management (2003). However‚ many LCCs were forced to withdraw services on unprofitable routes‚ for instance
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from pre-tax profits in the last year. * Customer levels have hit an all time high as the profit level from last was £827m and the previous year of 2010 it was £733m. * The Nectar card which Sainsbury’s invented is now being used also by EasyJet and British
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Book 1 Assessment 1 Investigate an issue or event since 1995 that has affected tourism demand in a country or region that you have studied. Overview In this assignment I will be researching the significant impact the recession had on the travel and tourism industry between 2008 and the present day. I will be looking into how domestic‚ inbound and outbound tourism was affected. I will mainly focus on the impact the recession had on the UK‚ but will need to also discuss the contributing factors
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