EasyJet Case Analysis EasyJet Airline Company Limited is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom‚ measured by number of passengers carried‚ operating domestic and international scheduled services on over 500 routes between 118 European‚ North African‚ and West Asian airports. Its founder and CEO Stelios Haji-Ioannou is known for innovative ideas and pioneer in the advertising/publicity in the airline industry. Business
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brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJet derives the most from the perceived quality. “The perceived quality refers to; A customer’ opinion of a product’ value to him or her. It may have little or nothing to do with the product’s market price and depends on the product’s availability to satisfy his or her needs or requirements”1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations
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Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
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http://www.ryanair.com/doc/investor/Strategy.pdf STRATEGY Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares
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Strategic Management Ryanair has grown to be the leading European low cost airline (Figure 1) since its foundation in 1985. This essay analyses a Ryanair case study (Durham University Business School case study) and seeks to assess Ryanair’s competitive strategy‚ success factors‚ distinctive capabilities
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and strategic alliances‚ foreign subsidiaries‚ and direct foreign investment. THE ISSUES DETERMINING VIRGIN EXPRESS ’S SUCCESSION IN EUROPE: The factors that would determine whether virgin Express could have succeeded in Europe if Ryanair or Easyjet had gone out of businesses are: sociocultural forces‚ economic and financial forces‚ legal and regulatory forces‚ and physical and environmental forces. Other than these factors‚ competing in time and getting access to the required routes and infrastructure
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1 Macro-environmental analysis (PESTE-analysis) A company which wants to enter into a new market must first understand the target market’s business environment and how to create and retain customers by providing better value than the competition. As the environment changes‚ businesses must adapt in order to maintain strategic fit between their capabilities and the marketplace. When we are analyzing the macro environment of a company we usually use the PESTE analysis to help us to clear our goal‚
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marking a major milestone that will bring up to 1 million barrels per day from the Caspian to market. Tourism in Turkey has experienced rapid growth in the last twenty years‚ an makes up an important part of the economy. 2. PESTE Factors 2.1 Political (P) Stability of Government Turkey’s current government (Justice and Development Party)‚ Turkish Adalet ve Kalkınma Partisi (AKP)‚ als called AK Party or Turkish AK Parti‚ political party that came to power in Turkey in the general elections of 2002
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BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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