SINGAPORE INTERNATIONAL AIRLINES Air travel remains a large and growing industry. Despite being plagued by several factors such as overcapacity‚ commoditization of offerings and cutthroat rivalry to name a few‚ it facilitates economic growth‚ world trade‚ international investment and tourism. This case study will analyze the external factors affecting the airline industry‚ analyze the internal factors affecting Singapore International Airlines (SIA) and critically discuss the different generic
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Chapter 11 marketing strategies for the new economy Past paper: Discuss the advantages and disadvantages of the new economy for marketers (60%). How might companies develop a new economy strategy for their products or services (40%)? Illustrate your answer with examples. * Does every company need a new-economy strategy * Definition: new economy means the industries that stimulate the development or play an important role in electronic commerce and the internet‚ market computer hardware
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bus travel may be cheaper‚ these services are more time consuming‚ which plays in Ryanair’s advantage. Rivalry – this remains to be strong as Ryanair is vigorously trying to compete on prices‚ by keeping fares down. Ryanair biggest rival is EasyJet. EasyJet is the UK’s leading airline by number of passengers carried; however mentioned above‚ Ryanair is Europe’s largest low cost carrier‚ and Ryanair has took over Iberia in July 2010
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The second type of integration is vertical integration. This is when a company owns different production levels on the chain of distribution. When a company which is an airline owns hotels and owns a travel agency they would be vertically integrated because they own different sections of the chain of distribution. Companies tend to become vertically integrated because it gives them more control and power over their production. When the company owns a few of the sections on the chain of distribution
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also the reduction of administrative expenses. (Chee Wah Annual Report‚ 2011) 2.0 Remote Environmental Analysis PESTE analysis is very important for an organization considers its environment before beginning the marketing process. In fact‚ the environmental analysis should be continuous and fit all aspects of planning. The organization’s remote environment is made up from PESTE analysis which stands for Political‚ Economic‚ Social‚ Technological and Ecological analysis and describes a framework
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Turkish Airlines‚ particularly focusing on its services‚ product differentiation‚ target markets and customer segments is vital to ensure its survival against the existing services provided by its competitors - British Airways‚ Pegasus Airlines and Easyjet. The objective of this strategic marketing management plan is to further develop Turkish Airlines market share in summer 2010 and winter 2010/11 period through marketing programs and initiatives. The task undertaken begins with overview of the company
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[pic] UCSI University Faculty of Management & IT Master in Business Administration Information Technology for Managers GM518 Group Assignment 2009 |Student Names |Student ID |Contribution (%) |Signature |Marks | |Hoong Wei Yik |1000820362 |25% | | | |Okky Dhelima |1000818970
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The product comparison between Network Carriers and Low Cost Carriers and forecasting the future market trends and global competition in airline industry The deregulation in United Stated (US) since 1978 caused the emergence of new airline business models which are dynamic and competitive. The negotiation is less restrictive air services agreements contributed the explosion of new entrants with innovative business models entering the market. This phenomenon spread to Europe called
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Transportation Research Part E 48 (2012) 853–862 Contents lists available at SciVerse ScienceDirect Transportation Research Part E journal homepage: www.elsevier.com/locate/tre Mergers and acquisitions in aviation – Management and economic perspectives on the size of airlines Rico Merkert a‚⇑‚ Peter S. Morrell b a b Institute of Transport and Logistics Studies‚ The University of Sydney‚ NSW 2006 Sydney‚ Australia Department of Air Transport‚ Cranfield University‚ Cranfield‚ MK43 0AL Bedfordshire
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Week 8 Case Study – JetBlue Man Hon Chan 22002960 Introduction An initial public offering (IPO) refers to the initial stage of shares offering to the public market for subscriptions by a company to raise capital for the purpose of expansion. It is considered as a big issue for companies as an IPO does not necessary guarantee the success of a company as it is merely a tool of raising capital while its costs of issuance and consecutive monitoring costs (due to diluted shareholdings of the
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