How can Electric Castle Festival target international market in terms of marketing and event experience? Introduction The Electric Castle Festival is the biggest music festival in Romania so far(http://www.electriccastle.ro/en/dailylineup). It takes place in the North-Western part of the country‚ on the outskirts of Cluj city (in Bontida commune)where the ruins of the Banffy Castle are situated. Cluj is considered a metropole‚ the third biggest city in Romania with a population of 500‚000(out of
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PART 1 Foundations for Services Marketing Part Contents 1 Introduction to Services 2 Consumer behaviour in services 3 Customer expectations of service 4 Customer perceptions of service 5 Conceptual framework of the book: the gaps model of service quality 3 28 54 76 103 This first part of the text provides you with the foundations needed to begin your study of services marketing. The first chapter identifies up-to-date trends‚ issues‚ and opportunities in services as a backdrop for the
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Air Transport: A stronger partner for the European Economy European Aviation Summit Salzburg‚ 4-5 May 2006 Mr. Wolfgang MAYRHUBER CEO of Lufthansa and President of AEA “Enhancing European Air Transport Competitiveness” High Level Conference‚ Salzburg‚ 4 May 2006 / Slide - 1 - AEA MEMBRES A TRAVERS Europe’s air transport 30 members’ contribution to L’EUROPE European airlines – a € 100 bn business 580 mio. passengers – 26% of scheduled passengers worldwide 9 mio. tons of cargo – 17%
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BTEC Level 3 Diploma in Travel & Tourism Unit 1 Investigating the Travel and Tourism Sector Scenario 1 Task 1a There are three different types of tourism – domestic‚ inbound and outbound. Domestic tourism is all about traveling within the same country you live‚ for example‚ UK citizen traveling around London. Inbound tourism is when overseas tourists come to visit the UK. And an outbound tourism happens when UK residents going abroad and taking their holidays outside the UK. For example
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2. Procedure The research for this report‚ which is focused on a S.W.A.T. analysis on Ryanair‚ was fully based on internet web sites. For full information‚ refer to the bibliography at the end of he report. 3. Findings 3.1 Strengths a. Leadership in the low-cost sector • “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair). As a matter
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| In economic theory‚ perfect competition desribes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Because the conditions for perfect competition are strict‚ there are few if any perfectly competitive markets. Still‚ buyers and sellers in some auction-type markets‚ say for commodities or some financial assets‚ may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly
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Executive Summary Priceline Inc. is an online travel booking site that helps customers worldwide purchase airfare‚ hotels‚ rental cars‚ and much more. The three categories I chose to analyze are business model and strategies‚ business finances‚ and expansion of the company through acquisitions. For Priceline to have success‚ I believe the business model and how the company builds its model is extremely important. Next‚ it is crucial that we look at the finances of the company to ensure it is profitable
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Political Statistic From the table 2.1‚ we can see an improvement of the DoingBusiness DistanceToFrontier from 41.72% in 2013 to 42.38% in 2014 which means the country is improving and moving towards the direction of its potential‚ like starting a business 18.99% to 20.29%‚ dealing construction permits from 67.9% to 68.28%‚ getting electricity from 63.99% to 64‚70%‚ and paying taxes from 62.19% to 64.32%. All happening from 2013 to 2014 and also from table 2.3 we can see that Myanmar is moving
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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[pic] Introduction This paper is meant to study the staff turnover – causes and effects and how this is related to the reality. For this study‚ I have chosen to have a deeper investigation in a company with high staff turnover. The company addressed is called
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