Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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Price Elasticity Of Demand is a measure of the relationship between a change in the quantity demanded of a particular good and a change in its price. Price elasticity of demand is a term in economics often used when discussing price sensitivity. The formula for calculating price elasticity of demand is: “Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price”. If a small change in price is accompanied by a large change in quantity demanded‚ the product is said to be elastic
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Relationships of Changes in Price‚ Price Elasticity and Total Revenue 1. By definition‚ total revenue (TR) is obtained by multiplying quantity demanded of a product (Qx) by price (Px)‚ that is‚ TR = Qx Px. (1) In class‚ by taking the derivative of the above total revenue equation with respect to price (dTR/dPx)‚ we obtain the following general functional relation: dTR/dPx = Qx (1 + Ep) (2). In Equation (2)‚ Ep represents the price elasticity of demand. Since
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Manipal University‚ Manipal Analysis on Price Elasticity of Demand Abstract The price elasticity of demand is a factor for an industry‚ which is existing and the ones emerging in the market‚ of what is to be the price of the product; considering the demand of the same in the market and whether or not to increase the price to make any more profit sacrificing a marginal amount of sales or a shortfall in the revenue. In an effort to understand the price elasticity of demand concept‚ a small study
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Five (5) price adjustment strategies Discount and allowance pricing This is when companies adjust their price to reward customer for certain response. Such as early payment of bills and buy one get one half price or free. The many form of discount include a cash payment discount‚ a price reduction to buyers who pay their bills promptly. For examples “2/10 net 30‚” this means although payment is due within 30 days‚ the buyer can deduct 2 percent if the bill is paid within 10 days. Also buyers
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A price ceiling is a government-imposed limit on the price charged for a product. Governments intend price ceilings to protect consumers from conditions that could make necessary commodities unattainable. However‚ a price ceiling can cause problems if imposed for a long period without controlled rationing. Price ceilings can produce negative results when the correct solution would have been to increase supply. Misuse occurs when a government misdiagnoses a price as too high when the real problem
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Unit 4: Seminar – Price Controls Unit 4: Seminar – Price Controls Juan Ujueta Kaplan University BU224: Microeconomics Professor: Vilma Vallillee August 1‚ 2012. Price Controls Despite the fact that all markets tend to move into equilibrium‚ there might be occasions when neither buyers‚ nor sellers are satisfied with that equilibrium. Even at an equilibrium point buyers will contest their cases that prices should be go down‚ and sellers contest their
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Economics Discussion Questions 1. Suppose the price of coffee beans increases by $0.20 per pound. What is the effect of this raw material price increase on the demand for roasted coffee? If one pound produces 50 cups of coffee‚ would the price of a cup of coffee rising by $0.01? Explain. Price of the product comes from the production of the goods all the way till it hits the market shelf. So when the price of the product like coffee increases during the productivity of the product then the end
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PRICE DISCRIMINATION : A pricing strategy that charges customers different prices for the same product or service. In pure price discrimination‚ the seller will charge each customer the maximum price that he or she is willing to pay. In more common forms of price discrimination‚ the seller places customers in groups based on certain attributes and charges each group a different price. Price discrimination involves market segmentation. A firm price discriminates when it charges different prices
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The purpose of this essay is threefold. First‚to identify specific factors and the environment affecting an export price policy. Second‚ to analyse thisthese factors within our firm and to extract the best decisions given our starting point. Finally‚ to consider the above and to give guidelines governing thatwhat should be applied in the international marketing price. It should be noted that in some cases due to an information deficiency‚ assumptions should be madee. “Pricing is the moment of
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