WORLD INTELLECTUAL PROPERTY ORGANIZATION INTELLECTUAL PROPERTY AND TRADITIONAL KNOWLEDGE Booklet nº 2 This is one of a series of Booklets dealing with intellectual property and genetic resources‚ traditional knowledge and traditional cultural expressions/folklore Disclaimer: The information contained in this booklet is not meant as a substitute for professional legal advice. Its main purpose is limited to providing basic information. Certain images used in this booklet have been obtained
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Unit CYP3.4: Support Children and young people’s health and safety Assessment criteria 1.3 Barnados - www.barnados.org.uk Barnados has a range of training and support services throughout the country. They offer training courses and guidelines on play and participation‚ risk assessment and best practice. They also offer numerous publications on health and safety and safeguarding. Kidscape – www.kidscape.org.uk Kidscape is a charity dedicated to keeping children safe from harm
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Market Segmentation HTC Desire According to (Philip Kotler‚ 2008) “Market Segmentation is the subdividing of market into homogeneous sub-set of customers‚ where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives‚ students‚ employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus‚ thanks to overcrowding and the entry
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Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic Segmentation: In geographical segmentation‚ market
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2.0 Market Segmentation Market segmentation is the process that companies use to divide large markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs. 2.1 Geographic Segmentation Geographic segmentation is dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ or cities. Introduced the different type of packages‚ according to the needs of people in different
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The segmentation will be based on the company objective to obtain profitable sales by providing a specialized product – the “Active1” – in the sneaker industry. Also‚ the company objective considers the SWOT analysis that determines our firm’s current situation in the market. The strength of the company lies in our expertise knowledge from creating an unprecedented sneaker. For that reason‚ it can match the opportunity of reaching a new segment of the sneaker market that has no direct competition
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1.0 Introduction This paper seeks to analyze the role of market segmentation at the Starbucks‚ which has a number of coffee hangout joints and brands that operate under it. 1.1 Brief History Starbucks Cooperation is an international retail establishment that specializes in coffee products with the head-quarter in Seattle‚ US. Starbucks buys high quality coffee beans‚ processes them and sells them to the licensed coffee houses and stores. Every day‚ we go to work hoping to do two
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right choice of target market
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Crisis Criteria/Trauma 8. Crisis/Trauma Evaluation: Initial focus will be directed to assessing suicidal ideation‚ intent‚ and plan as a result of client’s recent psychiatric hospitalization. When discussing the impact of sexual abuse‚ it is difficult to identify what treatment will work efficiently given that “a number of factors appear to be associated with increased distress for survivors‚ which include molestation at an early age‚ frequency of abuse‚ incest by a biological parent‚ or the presence
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