SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
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INTRODUCTION Nowadays‚ the demand of air travelling is increasing quickly leads to the appearance of many low cost carriers which focus on popular class. This had made huge changes in the original service and pricing strategy. Easyjet is one of the most successful low-fare airlines in the World‚ which has a noticeable measure of pricing it product. “Price” is one of the “four Ps” in marketing mix but its role is different from the other Ps: “promotion”‚ “product” and “place”. By studying about
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Case study Easyjet 1-In the 1990‚ easyjet says that the internet is not important for her business‚ and they denounced that the internet as something “for nerds”‚ and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected
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Introduction and History About EasJet A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally airline concepts are based on the assumption that airline traffic grows
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is organizational structure important to organization? What does an organizational chart shows? Organizational structure is very important to an organization. An organizational structure should enable the organization to change or to respond according to its environment. If it is very effective it is called a flexible structure. Mainly there are two types of structures. They are organic structure and mechanistic structure. Organic Structure – an organizational structure that is free flowing
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Mechanistic versus Organic Structures a. Mechanistic Structure is appropriate for organizations focusing on a cost- minimization strategy through tight control‚ extensive division of labor‚ high formalization and centralization. The information network is limited and employees rarely participate in decision making process. b. Organic Structure is decentralized and has low complexity and formalization. It has an extensive information system‚ and employees rarely participate in decision
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Using Ansoff’s matrix‚ analyse the strategies that a business can use to market its products or services .Explain how a business can select an appropriate strategy As a famous Irish airline‚ Ryanair is known for its low-priced airline services. This company has currently become the largest low-cost airline in Europe. In the mission statement of Ryanair‚ it clarifies that this business will continue providing ‘low-fare-no-frills’ flight services in order to become the most successful low-cost airline
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Social structure has been distinguished as the relationship of clear elements or gatherings to each other. It is characterized as the continuing examples of conduct by members in a social framework in connection to each other furthermore the systematized standards or intellectual structures that structure the activities of performing artists in the social framework. In addition‚ social structure is seen as including those social or regularizing designs that characterize the desires of specialists
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Zimmer Biomet Organizational Structure David Dvorak is the CEO of Zimmer Biomet‚ and 11 other members make up the OpCom team that is helping to facilitate annual growth and the integration of two cultures. This team consists of direct reports to Dvorak‚ but each member of the OpCom team has a diverse group of people below them that are all contributing to the success of Zimmer Biomet’s function. The structure of the team is divided into segments of Regional Executives around the world‚ business
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Organization Structures Geographic Organizational Structure is used for organizations that have offices or business units in different geographic locations. Customer Organizational Structure an example of this would be in healthcare. A patient seen as an outpatient has very different needs than those of patients who spend time in the hospital as inpatients. A customer centered structure creates customized care for those patients. The advantage of this type of structure is that it specializes in
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